| Handbook of consumer psychology CP Haugtvedt, PM Herr, FR Kardes Routledge, 2018 | 281 | 2018 |
| Altering experienced utility: The impact of story writing and self-referencing on preferences PM West, J Huber, KS Min Journal of Consumer Research 31 (3), 623-630, 2004 | 98 | 2004 |
| The games people play: How the entertainment value of online ads helps or harms persuasion JM Jung, KS Min, JJ Kellaris Psychology & Marketing 28 (7), 661-681, 2011 | 78 | 2011 |
| Designing advertising campaigns for destinations with mixed images: Using visitor campaign goal messages to motivate visitors KS Min, D Martin, JM Jung Journal of Business Research 66 (6), 759-764, 2013 | 71 | 2013 |
| Contingent consumer decision making in the wine industry: the role of hedonic orientation CR Neeley, K Sam Min, PA Kennett‐Hensel Journal of Consumer Marketing 27 (4), 324-335, 2010 | 66 | 2010 |
| Sociodemographic, perceived and objective need indicators of mental health treatment use and treatment-seeking intentions among primary care medical patients JD Elhai, S Voorhees, JD Ford, KS Min, BC Frueh Psychiatry Research 165 (1-2), 145-153, 2009 | 40 | 2009 |
| Does telic/paratelic user mode matter on the effectiveness of interactive internet advertising? A reversal theory perspective JM Jung, H Chu, KS Min, D Martin Journal of Business Research 67 (6), 1303-1309, 2014 | 38 | 2014 |
| When is difficult planning good planning? The effects of scenario‐based planning on optimistic prediction bias KS Min, HR Arkes Journal of Applied Social Psychology 42 (11), 2701-2729, 2012 | 34 | 2012 |
| Consumer response to product unavailability KS Min The Ohio State University, 2003 | 27 | 2003 |
| Listen to their heart: Why does active listening enhance customer satisfaction after a service failure? KS Min, JM Jung, K Ryu International Journal of Hospitality Management 96, 102956, 2021 | 24 | 2021 |
| Selling hope: the role of affect-laden health care advertising in consumer decision making E Kemp, KS Min, E Joint Journal of Marketing Theory and Practice 23 (4), 434-454, 2015 | 24 | 2015 |
| Timing of apology after service failure: the moderating role of future interaction expectation on customer satisfaction KS Min, JM Jung, K Ryu, C Haugtvedt, S Mahesh, J Overton Marketing Letters 31, 217-230, 2020 | 15 | 2020 |
| Uncorking the mystery of marketing wine to generation Y: Lessons from consumer psychology PA Kennett-Hensel, CR Neeley, KS Min Marketing Management Journal 21 (2), 54-69, 2011 | 15 | 2011 |
| Reviewers are not perfect but could they try harder? KS Min Journal of Business Research 67 (9), 1967-1970, 2014 | 9 | 2014 |
| The impact of health-care service guarantees on consumer decision-making: An experimental investigation PA Kennett-Hensel, KS Min, JW Totten Health Marketing Quarterly 29 (2), 146-162, 2012 | 9 | 2012 |
| I heard it through the grapevine: managing and engaging customers on the web E Kemp, MD Porter, NR Fuller, KS Min Journal of Marketing Theory and Practice 28 (3), 256-271, 2020 | 7 | 2020 |
| Information transparency: examining physicians’ perspectives toward online consumer reviews in the United States E Kemp, MD Porter III, C Albert, KS Min International Journal of Healthcare Management 14 (4), 1050-1056, 2021 | 6 | 2021 |
| Tools for theory testing and understanding in consumer psychology research CP Haugtvedt, K Liu, KS Min The handbook of consumer psychology, 1161-1176, 2008 | 5 | 2008 |
| The role of reversal theory in digital advertising JM Jung, KS Min, D Martin Digital Advertising, 124-137, 2017 | 2 | 2017 |
| Consumer Response to Constrained Choice. KS Min, A Khare Advances in Consumer Research 29 (1), 2002 | 2 | 2002 |
