pia polsa
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Modelling consumer responses to an apparel store brand: Store image as a risk reducer
V Liljander, P Polsa, A Van Riel
Journal of retailing and Consumer Services 16 (4), 281-290, 2009
Management practices in solution sales—A multilevel and cross-functional framework
K Storbacka, P Polsa, M Sääksjärvi
Journal of Personal Selling & Sales Management 31 (1), 35-54, 2011
The effects of market orientation on effectiveness and efficiency: the case of automotive distribution channels in Finland and Poland
TZ Chang, R Mehta, SJ Chen, P Polsa, J Mazur
Journal of Services Marketing, 1999
Strategic alliances in international distribution channels
R Mehta, P Polsa, J Mazur, F Xiucheng, AJ Dubinsky
Journal of Business Research 59 (10-11), 1094-1104, 2006
An exploration of how mature women buy clothing: empirical insights and a model
M Holmlund, A Hagman, P Polsa
Journal of Fashion Marketing and Management: An International Journal, 2011
Coopetition close to the customer—A case study of a small business network
T Lindström, P Polsa
Industrial Marketing Management 53, 207-215, 2016
Governmentality at the Base-of-the-Pyramid
SK Bonsu, P Polsa
Journal of Macromarketing 31 (3), 236-244, 2011
Do mobile CRM services appeal to loyalty program customers?
V Liljander, P Polsa, K Forsberg
International Journal of E-Business Research (IJEBR) 3 (2), 24-40, 2007
Leadership and cooperation in marketing channels: A comparative empirical analysis of the USA, Finland and Poland
R Mehta, T Larsen, B Rosenbloom, J Mazur, P Polsa
International Marketing Review, 2001
The crossover-dialog approach: The importance of multiple methods for international business
P Polsa
Journal of Business Research 66 (3), 288-297, 2013
Manufacturer channel management behavior and retailers’ performance: an empirical investigation of automotive channel
TZ Chang, SJ Chen, P Polsa
Supply chain management: an international journal, 2003
Cultural values and health service quality in China
P Polsa, W Fuxiang, M Sääksjärvi, P Shuyuan
International journal of health care quality assurance, 2013
Comparing the perceived quality of private and public health services in Nigeria
P Polsa, K Spens, A Soneye, I Antai
Journal of Management Policy and Practice 12 (7), 18-26, 2011
Integration of supply and marketing for a blood service
DB Grant
Management Research Review 33 (2), 123-133, 2010
Comparability in cross-cultural qualitative marketing research: Equivalence in personal interviews
P Polsa
Academy of marketing science review 2007, 1, 2007
Power and Distribution Network Structure in the People's Republic of China-The Case of an Inland City in Transition
P Polsa
Svenska handelshögskolan, 2002
Managing international distribution channel partners: A cross-cultural approach
R Mehta, RE Anderson, AJ Dubinsky, P Polsa, J Mazur
Journal of Marketing channels 17 (2), 89-117, 2010
The impact of extrinsic and package design attributes on preferences for non‐prescription drugs
P Polsa, KM Spens, H Kauppinen‐Räisänen
Management Research Review, 2010
The effect of competence‐based trust between physicians and administrative executives in healthcare on decision outcomes
P Polsa, KM Spens, S Parayitam
Management Research Review, 2010
Globalization of local retailing: threat or opportunity? The case of food retailing in Guilin, China
P Polsa, X Fan
Journal of Macromarketing 31 (3), 291-311, 2011
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