CB Bhattacharya
CB Bhattacharya
HJ Zoffer Chair of Sustainability and Ethics
Verified email at pitt.edu
Cited by
Cited by
Does doing good always lead to doing better? Consumer reactions to corporate social responsibility
S Sen, CB Bhattacharya
Journal of Marketing Research 38 (2), 225-243, 2001
Consumer-company identification: a framework for understanding consumers' relationships with companies
CB Bhattacharya, S Sen
Journal of Marketing 67 (2), 76-88, 2003
Corporate social responsibility, customer satisfaction, and market value
X Luo, CB Bhattacharya
Journal of Marketing 70 (4), 1-18, 2006
Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
CB Bhattacharya, S Sen
California Management Review 47 (1), 9-24, 2004
Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication
S Du, CB Bhattacharya, S Sen
International journal of management reviews 12 (1), 8-19, 2010
Understanding the bond of identification: An investigation of its correlates among art museum members
CB Bhattacharya, H Rao, MA Glynn
The Journal of Marketing 59 (4), 46-57, 1995
The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment
S Sen, CB Bhattacharya, D Korschun
Journal of the Academy of Marketing science 34 (2), 158-166, 2006
Reaping relational rewards from corporate social responsibility: The role of competitive positioning
S Du, CB Bhattacharya, S Sen
International journal of research in marketing 24 (3), 224-241, 2007
Antecedents and consequences of customer-company identification: Expanding the role of relationship marketing.
M Ahearne, CB Bhattacharya, T Gruen
Journal of applied psychology 90 (3), 574, 2005
Using corporate social responsibility to win the war for talent
CB Bhattacharya, S Sen, D Korschun
MIT Sloan Management Review 49 (2), 37-44, 2008
Strengthening stakeholder–company relationships through mutually beneficial corporate social responsibility initiatives
CB Bhattacharya, D Korschun, S Sen
Journal of Business Ethics 85 (2), 257-272, 2009
The debate over doing good: Corporate social performance, strategic marketing levers, and firm-idiosyncratic risk
X Luo, CB Bhattacharya
Journal of Marketing 73 (6), 198-213, 2009
Defining who you are by what you're not: Organizational disidentification and the National Rifle Association
KD Elsbach, CB Bhattacharya
Organization Science 12 (4), 393-413, 2001
Corporate social responsibility, customer orientation, and the job performance of frontline employees
D Korschun, CB Bhattacharya, SD Swain
Journal of Marketing 78 (3), 20-37, 2014
Relating brand and customer perspectives on marketing management
T Ambler, CB Bhattacharya, J Edell, KL Keller, KN Lemon, V Mittal
Journal of Service Research 5 (1), 13-25, 2002
When customers are members: Customer retention in paid membership contexts
CB Bhattacharya
Journal of the academy of marketing science 26 (1), 31-44, 1998
Corporate social responsibility and competitive advantage: Overcoming the trust barrier
S Du, CB Bhattacharya, S Sen
Management Science 57 (9), 1528-1545, 2011
Us versus them: The roles of organizational identification and disidentification in social marketing initiatives
CB Bhattacharya, KD Elsbach
Journal of Public Policy & Marketing 21 (1), 26-36, 2002
Examining the effect of salesperson service behavior in a competitive context
M Ahearne, R Jelinek, E Jones
Journal of the Academy of Marketing Science 35 (4), 603-616, 2007
Corporate social responsibility: A corporate marketing perspective
D Hildebrand, S Sen, CB Bhattacharya
European Journal of Marketing 45 (9/10), 1353-1364, 2011
The system can't perform the operation now. Try again later.
Articles 1–20