| Social identity perspective on brand loyalty H He, Y Li, L Harris Journal of business research 65 (5), 648-657, 2012 | 665 | 2012 |
| The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy H He, L Harris Journal of business research 116, 176-182, 2020 | 549 | 2020 |
| CSR and service brand: The mediating effect of brand identification and moderating effect of service quality H He, Y Li Journal of Business Ethics 100 (4), 673-688, 2011 | 525 | 2011 |
| Organizational identity and organizational identification: A review of the literature and suggestions for future research H He, AD Brown Group & Organization Management 38 (1), 3-35, 2013 | 494 | 2013 |
| Environmental orientation and corporate performance: The mediation mechanism of green supply chain management and moderating effect of competitive intensity RYK Chan, H He, HK Chan, WYC Wang Industrial Marketing Management 41 (4), 621-630, 2012 | 433 | 2012 |
| Procedural Justice and Employee Engagement: Roles of Organizational Identification and Moral Identity Centrality H He, W Zhu, X Zheng Journal of Business Ethics 122 (4), 681-695, 2014 | 267 | 2014 |
| Identity studies: multiple perspectives and implications for corporate‐level marketing HW He, JMT Balmer European journal of marketing, 2007 | 266 | 2007 |
| Green marketing and its impact on supply chain management in industrial markets HK Chan, H He, WYC Wang Industrial Marketing Management 41 (4), 557-562, 2012 | 220 | 2012 |
| I am, ergo I shop: does store image congruity explain shopping behaviour of Chinese consumers? H He, A Mukherjee Journal of Marketing Management 23 (5-6), 443-460, 2007 | 208 | 2007 |
| Corporate social responsibility, employee organizational identification, and creative effort: The moderating impact of corporate ability S Brammer, H He, K Mellahi Group & Organization Management 40 (3), 323-352, 2015 | 202 | 2015 |
| Ethical leadership and follower voice and performance: The role of follower identifications and entity morality beliefs W Zhu, H He, LK Treviņo, MM Chao, W Wang The Leadership Quarterly 26 (5), 702-718, 2015 | 170 | 2015 |
| Key service drivers for high-tech service brand equity: The mediating role of overall service quality and perceived value H He, Y Li Journal of Marketing Management 27 (1-2), 77-99, 2010 | 168 | 2010 |
| Organizational identity and legitimacy under major environmental changes: Tales of two UK building societies H He, Y Baruch British Journal of Management 21 (1), 44-62, 2010 | 102 | 2010 |
| Alliance brands: building corporate brands through strategic alliances? HW He, JMT Balmer Journal of Brand Management 13 (4), 242-256, 2006 | 96 | 2006 |
| Modeling team knowledge sharing and team flexibility: The role of within-team competition H He, Y Baruch, CP & Lin Human Relations, 2014 | 95 | 2014 |
| A grounded theory of the corporate identity and corporate strategy dynamic: A corporate marketing perspective HW He, JMT Balmer European Journal of Marketing, 2013 | 82 | 2013 |
| Moral identity centrality and cause-related marketing: The moderating effects of brand social responsibility image and emotional brand attachment H He, W Zhu, D Gouran, O Kolo European Journal of Marketing, 2016 | 81 | 2016 |
| Corporate identity and consumer marketing: A process model and research agenda HW He, A Mukherjee Journal of Marketing Communications 15 (1), 1-16, 2009 | 79 | 2009 |
| Evaluation of international brand alliances: brand order and consumer ethnocentrism Y Li, H He Journal of Business Research 66 (1), 89-97, 2013 | 72 | 2013 |
| Transforming organizational identity under institutional change H He, Y Baruch Journal of Organizational Change Management, 2009 | 70 | 2009 |
Weichun ZhuBloomsburg University of PennsylvaniaVerified email at bloomu.edu
