Hongwei He
Hongwei He
Professor of Marketing, Alliance Manchester Business School, University of Manchester
Verified email at manchester.ac.uk - Homepage
Title
Cited by
Cited by
Year
Social identity perspective on brand loyalty
H He, Y Li, L Harris
Journal of business research 65 (5), 648-657, 2012
6652012
The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy
H He, L Harris
Journal of business research 116, 176-182, 2020
5492020
CSR and service brand: The mediating effect of brand identification and moderating effect of service quality
H He, Y Li
Journal of Business Ethics 100 (4), 673-688, 2011
5252011
Organizational identity and organizational identification: A review of the literature and suggestions for future research
H He, AD Brown
Group & Organization Management 38 (1), 3-35, 2013
4942013
Environmental orientation and corporate performance: The mediation mechanism of green supply chain management and moderating effect of competitive intensity
RYK Chan, H He, HK Chan, WYC Wang
Industrial Marketing Management 41 (4), 621-630, 2012
4332012
Procedural Justice and Employee Engagement: Roles of Organizational Identification and Moral Identity Centrality
H He, W Zhu, X Zheng
Journal of Business Ethics 122 (4), 681-695, 2014
2672014
Identity studies: multiple perspectives and implications for corporate‐level marketing
HW He, JMT Balmer
European journal of marketing, 2007
2662007
Green marketing and its impact on supply chain management in industrial markets
HK Chan, H He, WYC Wang
Industrial Marketing Management 41 (4), 557-562, 2012
2202012
I am, ergo I shop: does store image congruity explain shopping behaviour of Chinese consumers?
H He, A Mukherjee
Journal of Marketing Management 23 (5-6), 443-460, 2007
2082007
Corporate social responsibility, employee organizational identification, and creative effort: The moderating impact of corporate ability
S Brammer, H He, K Mellahi
Group & Organization Management 40 (3), 323-352, 2015
2022015
Ethical leadership and follower voice and performance: The role of follower identifications and entity morality beliefs
W Zhu, H He, LK Treviņo, MM Chao, W Wang
The Leadership Quarterly 26 (5), 702-718, 2015
1702015
Key service drivers for high-tech service brand equity: The mediating role of overall service quality and perceived value
H He, Y Li
Journal of Marketing Management 27 (1-2), 77-99, 2010
1682010
Organizational identity and legitimacy under major environmental changes: Tales of two UK building societies
H He, Y Baruch
British Journal of Management 21 (1), 44-62, 2010
1022010
Alliance brands: building corporate brands through strategic alliances?
HW He, JMT Balmer
Journal of Brand Management 13 (4), 242-256, 2006
962006
Modeling team knowledge sharing and team flexibility: The role of within-team competition
H He, Y Baruch, CP & Lin
Human Relations, 2014
952014
A grounded theory of the corporate identity and corporate strategy dynamic: A corporate marketing perspective
HW He, JMT Balmer
European Journal of Marketing, 2013
822013
Moral identity centrality and cause-related marketing: The moderating effects of brand social responsibility image and emotional brand attachment
H He, W Zhu, D Gouran, O Kolo
European Journal of Marketing, 2016
812016
Corporate identity and consumer marketing: A process model and research agenda
HW He, A Mukherjee
Journal of Marketing Communications 15 (1), 1-16, 2009
792009
Evaluation of international brand alliances: brand order and consumer ethnocentrism
Y Li, H He
Journal of Business Research 66 (1), 89-97, 2013
722013
Transforming organizational identity under institutional change
H He, Y Baruch
Journal of Organizational Change Management, 2009
702009
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