Hongwei He
Hongwei He
Professor of Marketing, Alliance Manchester Business School, University of Manchester
Verified email at manchester.ac.uk - Homepage
Cited by
Cited by
Social identity perspective on brand loyalty
H He, Y Li, L Harris
Journal of business research 65 (5), 648-657, 2012
The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy
H He, L Harris
Journal of business research 116, 176-182, 2020
CSR and service brand: The mediating effect of brand identification and moderating effect of service quality
H He, Y Li
Journal of Business Ethics 100 (4), 673-688, 2011
Organizational identity and organizational identification: A review of the literature and suggestions for future research
H He, AD Brown
Group & Organization Management 38 (1), 3-35, 2013
Environmental orientation and corporate performance: The mediation mechanism of green supply chain management and moderating effect of competitive intensity
RYK Chan, H He, HK Chan, WYC Wang
Industrial Marketing Management 41 (4), 621-630, 2012
Procedural Justice and Employee Engagement: Roles of Organizational Identification and Moral Identity Centrality
H He, W Zhu, X Zheng
Journal of Business Ethics 122 (4), 681-695, 2014
Identity studies: multiple perspectives and implications for corporate‐level marketing
HW He, JMT Balmer
European journal of marketing, 2007
Green marketing and its impact on supply chain management in industrial markets
HK Chan, H He, WYC Wang
Industrial Marketing Management 41 (4), 557-562, 2012
I am, ergo I shop: does store image congruity explain shopping behaviour of Chinese consumers?
H He, A Mukherjee
Journal of Marketing Management 23 (5-6), 443-460, 2007
Corporate social responsibility, employee organizational identification, and creative effort: The moderating impact of corporate ability
S Brammer, H He, K Mellahi
Group & Organization Management 40 (3), 323-352, 2015
Ethical leadership and follower voice and performance: The role of follower identifications and entity morality beliefs
W Zhu, H He, LK Treviņo, MM Chao, W Wang
The Leadership Quarterly 26 (5), 702-718, 2015
Key service drivers for high-tech service brand equity: The mediating role of overall service quality and perceived value
H He, Y Li
Journal of Marketing Management 27 (1-2), 77-99, 2010
Organizational identity and legitimacy under major environmental changes: Tales of two UK building societies
H He, Y Baruch
British Journal of Management 21 (1), 44-62, 2010
Alliance brands: building corporate brands through strategic alliances?
HW He, JMT Balmer
Journal of Brand Management 13 (4), 242-256, 2006
Modeling team knowledge sharing and team flexibility: The role of within-team competition
H He, Y Baruch, CP & Lin
Human Relations, 2014
A grounded theory of the corporate identity and corporate strategy dynamic: A corporate marketing perspective
HW He, JMT Balmer
European Journal of Marketing, 2013
Moral identity centrality and cause-related marketing: The moderating effects of brand social responsibility image and emotional brand attachment
H He, W Zhu, D Gouran, O Kolo
European Journal of Marketing, 2016
Corporate identity and consumer marketing: A process model and research agenda
HW He, A Mukherjee
Journal of Marketing Communications 15 (1), 1-16, 2009
Evaluation of international brand alliances: brand order and consumer ethnocentrism
Y Li, H He
Journal of Business Research 66 (1), 89-97, 2013
Transforming organizational identity under institutional change
H He, Y Baruch
Journal of Organizational Change Management, 2009
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