| The use of marketing tactics by the church in fulfilling its social mandate in KwaZulu-Natal RO Adebayo | 21 | 2015 |
| Marketing as an enabler for churches to fulfill their social responsibilities RO Adebayo, JP Govender Journal for the Study of Religions and Ideologies 19 (55), 3-19, 2020 | 14 | 2020 |
| Using marketing as a means to'sell'salvation RO Adebayo, JP Govender African journal of Rhetoric 7 (1), 249-273, 2015 | 7 | 2015 |
| Teachers’ Perceptions of Parental Involvement among Selected Secondary Schools in the Pinetown District, Durban TP Nkosi, RO Adebayo Eurasian Journal of Business and Management 9 (1), 61-70, 2021 | 6 | 2021 |
| Miracle as a spiritual event and as a marketing tactic among neo-Charismatic churches: a comparative study RO Adebayo, SP Zulu Journal for Christian Scholarship= Tydskrif Vir Christelike Wetenskap 55 (1 …, 2019 | 5 | 2019 |
| Adoption and adaptation of rhetorical devices in South African Pentecostal churches RO Adebayo African Journal of Rhetoric 10 (1), 39-64, 2018 | 5 | 2018 |
| An Exploration of the Progression Policy and Its Effects on Learner Achievement in Kwazulu-Natal TP Nkosi, RO Adebayo Eurasian Journal of Business and Management 9 (3), 194-207, 2021 | 4 | 2021 |
| Use of language and communication among the Pentecostal evangelical charismatic churches in Durban, South Africa RO Adebayo, SP Zulu Journal of Emerging Trends in Educational Research and Policy Studies 9 (1 …, 2018 | 4 | 2018 |
| The Services Marketing Mix: Theoretical Views of Church Services Marketing RO Adebayo Global Journal of Management and Business Research 21 (7), 25-35, 2021 | 3 | 2021 |
| The Use of Marketing as a Tool for Competitive Advantage among Potential and Professional Football Clubs in KZN, South Africa JK Abon, RO Adebayo Eurasian Journal of Business and Management 8 (4), 319-335, 2020 | 3 | 2020 |
| Commoditisation, Materialism, and Pentecostal Christian Churches RO Adebayo Alternation - Interdisciplinary Journal for the Study of the Arts and …, 2019 | 3 | 2019 |
| Predictors of intention to adopt fintech among digitally active customers in Nigeria: online savings and investment platforms [OSIPS] E Ezenwafor, RO Adebayo, EG Okafor International Journal of Research in Business and Social Science 11 (10 …, 2022 | 2 | 2022 |
| Shopping for Salvation: A Comparative Appraisal of the Place of Worship and Marketplace in South Africa RO Adebayo International Journal of Religious Tourism and Pilgrimage 8 (8), 57-69, 2020 | 2 | 2020 |
| The influences of psychological factors on investors decision making in the South African derivative market BO Ige, RO Adebayo International Journal of Research in Business and Social Science 13 (1), 267-278, 2024 | 1 | 2024 |
| Divergences and the sermonic replications in interpreters’ oral interpretation and communication among Pentecostal Churches RO Adebayo, SP Zulu International Journal of Research in Business and Social Science (2147-4478 …, 2023 | 1 | 2023 |
| Addressing Distance Learning During and Beyond the COVID-19 Pandemic: Re-Imagining Ethical Issues and Requirements RO Adebayo, JK Abon African Journal of Inter/Multidisciplinary Studies 3 (Special Issue), 64-73, 2021 | 1 | 2021 |
| Marketing and church commoditization R Adebayoa, J Govenderb INTERNATIONAL INTERDISCIPLINARY BUSINESS-ECONOMICS ADVANCEMENT CONFERENCE, 175, 2015 | 1 | 2015 |
| RHETORICAL USE OF SOCIAL DISTANCING: New Organisational Language and Communication RO Adebayo, JK Abon African Journal of Rhetoric 15 (1), 406-431, 2023 | | 2023 |
| Factors that Influence the Choice of Product and Choice of Language Elements in Advertising and Marketing Communication in Durban, South Africa RO Adebayo, SP Zulu Interdisciplinary Journal of Economics and Business Law 12, 31-46, 2023 | | 2023 |
| The impact of total rewards [TR] on employee retention: a case of first aluminum of Nigeria (FAN) organisation OA Ojediran, RO Adebayo International Journal of Research in Business and Social Science 12 (3), 122-130, 2023 | | 2023 |
Jeevarathnam P GovenderAssociate Professor - Marketing, Durban University of Technology, South AfricaVerified email at dut.ac.za
