| Power distance, uncertainty avoidance, and the effects of source credibility on health risk message compliance S De Meulenaer, P De Pelsmacker, N Dens Health communication 33 (3), 291-298, 2018 | 91 | 2018 |
| Which cues cause consumers to perceive brands as more global? A conjoint analysis S De Meulenaer, N Dens, P De Pelsmacker International Marketing Review 32 (6), 606-626, 2015 | 70 | 2015 |
| Have no fear: How individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages S De Meulenaer, P De Pelsmacker, N Dens Journal of Advertising 44 (2), 114-125, 2015 | 69 | 2015 |
| How consumers' values influence responses to male and female gender role stereotyping in advertising S De Meulenaer, N Dens, P De Pelsmacker, M Eisend International Journal of Advertising 37 (6), 893-913, 2018 | 63 | 2018 |
| Who Do We Help? How Schwartz Values Influence Responses to Different Frames in Charity Appeals. N Dens, P De Pelsmacker, S De Meulenaer Journal of Marketing Development & Competitiveness 11 (4), 2017 | 13 | 2017 |
| The effects of model ethnicity in charity appeals for local and global charities P De Pelsmacker, N Dens, S De Meulenaer Journal of Nonprofit & Public Sector Marketing 34 (1), 129-148, 2022 | 5 | 2022 |
| A cross-cultural analysis of consumer responses to male and female gender role stereotyping in advertising S De Meulenaer, N Dens, P De Pelsmacker, M Eisend Bridging the gap: 14th International Conference on Research in Advertising …, 2015 | 2 | 2015 |
| Cross-cultural differences in consumer responses to marketing communications and branding S De Meulenaer Universiteit Antwerpen (Belgium), 2016 | 1 | 2016 |
| The role of cultural and personal characteristics in the processing of fear appeal messages S De Meulenaer, N Dens, P De Pelsmacker Creativity in a Small World: American Academy of Advertising, 2015 Global …, 2015 | | 2015 |
| Which advertising cues cause consumers to perceive brands as more global? A conjoint analysis S De Meulenaer, N Dens, P De Pelsmacker Proceedings of the 13th International Conference on Research in Advertising …, 2014 | | 2014 |
| How cultural characteristics moderate consumer responses to positive and negative feelings advertisements S De Meulenaer, N Dens, P De Pelsmacker Advertising: types of methods, perceptions and impact on consumer behavior …, 2014 | | 2014 |
