| Feelings that make a difference: How guilt and pride convince consumers of the effectiveness of sustainable consumption choices P Antonetti, S Maklan Journal of business ethics 124, 117-134, 2014 | 560 | 2014 |
| Marketing P Baines, C Fill, S Rosengren Oxford University Press, 2017 | 543 | 2017 |
| An extended model of moral outrage at corporate social irresponsibility P Antonetti, S Maklan Journal of Business Ethics 135, 429-444, 2016 | 268 | 2016 |
| Exploring postconsumption guilt and pride in the context of sustainability P Antonetti, S Maklan Psychology & Marketing 31 (9), 717-735, 2014 | 133 | 2014 |
| Guilt in marketing research: an elicitation–consumption perspective and research agenda P Antonetti, P Baines International Journal of Management Reviews 17 (3), 333-355, 2015 | 91 | 2015 |
| Consumer reactions to corporate tax strategies: The role of political ideology P Antonetti, M Anesa Journal of Business Research 74, 1-10, 2017 | 86 | 2017 |
| Why consumer animosity reduces product quality perceptions: The role of extreme emotions in international crises P Antonetti, D Manika, C Katsikeas International Business Review 28 (4), 739-753, 2019 | 85 | 2019 |
| A better way to manage customer experience: Lessons from the royal bank of Scotland S Maklan, P Antonetti, S Whitty California Management Review 59 (2), 92-115, 2017 | 77 | 2017 |
| Social identification and corporate irresponsibility: a model of stakeholder punitive intentions P Antonetti, S Maklan British Journal of Management 27 (3), 583-605, 2016 | 72 | 2016 |
| Consumer anger: a label in search of meaning P Antonetti European Journal of Marketing 50 (9/10), 1602-1628, 2016 | 70 | 2016 |
| From elicitation to consumption: Assessing the longitudinal effectiveness of negative emotional appeals in social marketing P Antonetti, P Baines, L Walker Journal of Marketing Management 31 (9-10), 940-969, 2015 | 68 | 2015 |
| Hippies, greenies, and tree huggers: How the “warmth” stereotype hinders the adoption of responsible brands P Antonetti, S Maklan Psychology & Marketing 33 (10), 796-813, 2016 | 67 | 2016 |
| Identity bias in negative word of mouth following irresponsible corporate behavior: A research model and moderating effects P Antonetti, S Maklan Journal of Business Ethics 149, 1005-1023, 2018 | 62 | 2018 |
| High-fit charitable initiatives increase hedonic consumption through guilt reduction I Baghi, P Antonetti European Journal of Marketing 51 (11/12), 2030-2053, 2017 | 61 | 2017 |
| The relationship between moral competences and sustainable consumption among higher education students C Valor, P Antonetti, A Merino Journal of Cleaner Production 248, 119161, 2020 | 60 | 2020 |
| How categorisation shapes the attitude–behaviour gap in responsible consumption P Antonetti, S Maklan International Journal of Market Research 57 (1), 51-72, 2015 | 58 | 2015 |
| Fundamentals of Marketing 2e P Baines, S Whitehouse, P Antonetti, S Rosengren Oxford University Press, USA, 2021 | 42 | 2021 |
| Emotions and consumers’ adoption of innovations: An integrative review and research agenda C Valor, P Antonetti, B Crisafulli Technological Forecasting and Social Change 179, 121609, 2022 | 37 | 2022 |
| Corporate social irresponsibility and consumer punishment: A systematic review and research agenda C Valor, P Antonetti, G Zasuwa Journal of Business Research 144, 1218-1233, 2022 | 32 | 2022 |
| The persuasiveness of guilt appeals over time: Pathways to delayed compliance P Antonetti, P Baines, S Jain Journal of Business Research 90, 14-25, 2018 | 30 | 2018 |
Paul BainesProfessor of Political Marketing, University of LeicesterVerified email at le.ac.uk
