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Jungju Yu
Jungju Yu
Assistant Professor, College of Business, Korea Advanced Institute of Science and Technology
Verified email at kaist.ac.kr
Title
Cited by
Cited by
Year
Targeted advertising and consumer inference
J Shin, J Yu
Marketing Science 40 (5), 900-922, 2021
262021
The benefit of collective reputation
Z Neeman, A Íry, J Yu
The RAND Journal of Economics 50 (4), 787-821, 2019
132019
A Model of Brand Architecture Choice: A House of Brands vs. A Branded House
J Yu
Marketing Science 40 (1), 147-167, 2021
10*2021
A Theory of Brand Positioning: Product-Portfolio View
TT Ke, J Shin, J Yu
Available at SSRN 3688098, 2020
4*2020
Multidimensional Targeting and Consumer Response
S Despotakis, J Yu
2022
A Model of Multi-dimensional Targeting
S Despotakis, J Yu
Available at SSRN 3900394, 2021
2021
Targeted advertising as an implicit recommendation and personal data opt-out
J YU, ZE NING, J SHIN
INFORMS Marketing Science Conference, 2021
2021
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