| Strong brands and corporate brands MJ Kay European journal of marketing 40 (7/8), 742-760, 2006 | 631 | 2006 |
| Healthcare Marketing: What is Salient? MJ Kay International Journal of Pharmaceutical and Healthcare Marketing 1 (3), 247-263, 2007 | 69 | 2007 |
| Transformative stories: A framework for crafting stories for social impact organizations MG Bublitz, JE Escalas, LA Peracchio, P Furchheim, SL Grau, A Hamby, ... Journal of Public Policy & Marketing 35 (2), 237-248, 2016 | 53 | 2016 |
| Getting the goods delivered in dense urban areas: a snapshot of the last link of the supply chain AG Morris, AL Kornhauser, MJ Kay Transportation Research Record 1653 (1), 34-41, 1999 | 45 | 1999 |
| Business-to-business marketing: What is important to the practitioner? G Reed, V Story, J Saker Marketing Intelligence & Planning 22 (5), 501-510, 2004 | 41 | 2004 |
| Urban freight mobility: collection of data on time, costs, and barriers related to moving product into the central business district AG Morris, AL Kornhauser, MJ Kay Transportation Research Record 1613 (1), 27-32, 1998 | 40 | 1998 |
| How does the negative impact of an athlete’s reputational crisis spill over to endorsed and competing brands? The moderating effects of consumer knowledge S Sato, YJ Ko, Y Chang, M Kay Communication & Sport 7 (3), 385-409, 2019 | 22 | 2019 |
| Green teams: A collaborative training model MJ Kay, SA Kay, AR Tuininga Journal of Cleaner Production 176 (1 March), 909-919, 2018 | 20 | 2018 |
| Marketing the Staycation: The Salience of the Local in Destinations Branding. MJ Kay, Y Wang Proceedings of the Northeast Business & Economics Association, p. 590-592, 2010 | 16 | 2010 |
| When Should a Brand Cut Ties With a Scandalized Endorser? S Sato, A Arai, Y Tsuji, M Kay Communication & Sport, 2019 | 11 | 2019 |
| Green Brand Extensions: The Role of Attribute-Product Schema Incongruity on the Processing of Environmental Claims. P Chatterjee, MJ Kay Proceedings of the Northeast Business & Economics Association, 2010 | 10 | 2010 |
| Marketing During a Recession: Social Effects and Marketing Opportunities. MJ Kay Proceedings of the Northeast Business & Economics Association, 2010 | 9 | 2010 |
| Marketing and the effects of recessions MJ Kay Phi Kappa Phi Forum 90 (2), 18-20, 2010 | 6 | 2010 |
| Business to business marketing M Kay Journal of the Academy of Marketing Science 27 (2), 281, 1999 | 2 | 1999 |
| Toys "R" Us and the Global Toy Business M Kay Nanzen Review of American Studies 18, 89-99, 1996 | 2* | 1996 |
| Consuming Space: How to Foster Pro-social Transformations? MJ Kay, RB Costilhos TRACK, 12, 2017 | 1 | 2017 |
| Sustainability Integration: A Model for Developing Corporate Responsibility Commitment Through Effective Sustainability Programs, Reporting, and Governance MJ Kay SGBED wishes to recognize the following sponsors, 1053, 2016 | 1 | 2016 |
| Relationship marketing and the patient physician relationship MJ Kay Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | 1 | 2016 |
| Corporate Sustainability Programs and Reporting: Responsibility Commitment MJ Kay Empowering Organizations through Corporate Social Responsibility, 307, 2014 | 1* | 2014 |
| Hybrid Detailing: A Proposed Model of Pharmaceutical Sales MJ Kay, Y Limbu i-Manager’s Journal on Management 5 (1), p. 35-41, 2010 | 1 | 2010 |
Shintaro SatoAssociate Professor, Faculty of Sport Sciences, Waseda UniversityBestätigte E-Mail-Adresse bei waseda.jp
