Mark J. Kay
Mark J. Kay
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Strong brands and corporate brands
MJ Kay
European journal of marketing 40 (7/8), 742-760, 2006
Healthcare Marketing: What is Salient?
MJ Kay
International Journal of Pharmaceutical and Healthcare Marketing 1 (3), 247-263, 2007
Transformative stories: A framework for crafting stories for social impact organizations
MG Bublitz, JE Escalas, LA Peracchio, P Furchheim, SL Grau, A Hamby, ...
Journal of Public Policy & Marketing 35 (2), 237-248, 2016
Getting the goods delivered in dense urban areas: a snapshot of the last link of the supply chain
AG Morris, AL Kornhauser, MJ Kay
Transportation Research Record 1653 (1), 34-41, 1999
Business-to-business marketing: What is important to the practitioner?
G Reed, V Story, J Saker
Marketing Intelligence & Planning 22 (5), 501-510, 2004
Urban freight mobility: collection of data on time, costs, and barriers related to moving product into the central business district
AG Morris, AL Kornhauser, MJ Kay
Transportation Research Record 1613 (1), 27-32, 1998
How does the negative impact of an athlete’s reputational crisis spill over to endorsed and competing brands? The moderating effects of consumer knowledge
S Sato, YJ Ko, Y Chang, M Kay
Communication & Sport 7 (3), 385-409, 2019
Green teams: A collaborative training model
MJ Kay, SA Kay, AR Tuininga
Journal of Cleaner Production 176 (1 March), 909-919, 2018
Marketing the Staycation: The Salience of the Local in Destinations Branding.
MJ Kay, Y Wang
Proceedings of the Northeast Business & Economics Association, p. 590-592, 2010
When Should a Brand Cut Ties With a Scandalized Endorser?
S Sato, A Arai, Y Tsuji, M Kay
Communication & Sport, 2019
Green Brand Extensions: The Role of Attribute-Product Schema Incongruity on the Processing of Environmental Claims.
P Chatterjee, MJ Kay
Proceedings of the Northeast Business & Economics Association, 2010
Marketing During a Recession: Social Effects and Marketing Opportunities.
MJ Kay
Proceedings of the Northeast Business & Economics Association, 2010
Marketing and the effects of recessions
MJ Kay
Phi Kappa Phi Forum 90 (2), 18-20, 2010
Business to business marketing
M Kay
Journal of the Academy of Marketing Science 27 (2), 281, 1999
Toys "R" Us and the Global Toy Business
M Kay
Nanzen Review of American Studies 18, 89-99, 1996
Consuming Space: How to Foster Pro-social Transformations?
MJ Kay, RB Costilhos
TRACK, 12, 2017
Sustainability Integration: A Model for Developing Corporate Responsibility Commitment Through Effective Sustainability Programs, Reporting, and Governance
MJ Kay
SGBED wishes to recognize the following sponsors, 1053, 2016
Relationship marketing and the patient physician relationship
MJ Kay
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016
Corporate Sustainability Programs and Reporting: Responsibility Commitment
MJ Kay
Empowering Organizations through Corporate Social Responsibility, 307, 2014
Hybrid Detailing: A Proposed Model of Pharmaceutical Sales
MJ Kay, Y Limbu
i-Manager’s Journal on Management 5 (1), p. 35-41, 2010
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