| More than meets the eye: Investigating the hidden impact of brand placements in television magazines J Matthes, C Schemer, W Wirth International Journal of Advertising 26 (4), 477-503, 2007 | 292 | 2007 |
| A spiral of silence for some: Attitude certainty and the expression of political minority opinions J Matthes, K Rios Morrison, C Schemer Communication Research 37 (6), 774-800, 2010 | 215 | 2010 |
| The influence of news media on stereotypic attitudes toward immigrants in a political campaign C Schemer Journal of Communication 62 (5), 739-757, 2012 | 209 | 2012 |
| Measuring populist attitudes on three dimensions A Schulz, P Müller, C Schemer, DS Wirz, M Wettstein, W Wirth International Journal of Public Opinion Research 30 (2), 316-326, 2018 | 150 | 2018 |
| Does “Passing the Courvoisier” always pay off? Positive and negative evaluative conditioning effects of brand placements in music videos C Schemer, J Matthes, W Wirth, S Textor Psychology & Marketing 25 (10), 923-943, 2008 | 140 | 2008 |
| The European media discourse on immigration and its effects: A literature review JM Eberl, CE Meltzer, T Heidenreich, B Herrero, N Theorin, F Lind, ... Annals of the International Communication Association 42 (3), 207-223, 2018 | 122 | 2018 |
| Value resonance and value framing effects on voting intentions in direct-democratic campaigns C Schemer, W Wirth, J Matthes American Behavioral Scientist 56 (3), 334-352, 2012 | 113 | 2012 |
| The emotional effects of news frames on information processing and opinion formation R Kühne, C Schemer Communication Research 42 (3), 387-407, 2015 | 98 | 2015 |
| The polarizing impact of news coverage on populist attitudes in the public: Evidence from a panel study in four European democracies P Müller, C Schemer, M Wettstein, A Schulz, DS Wirz, S Engesser, ... Journal of Communication 67 (6), 968-992, 2017 | 93 | 2017 |
| The appeal of populist ideas, strategies, and styles: A theoretical model and research design for analyzing populist political communication W Wirth, F Esser, M Wettstein, S Engesser, D Wirz, A Schulz, N Ernst, ... NCCR democracy Working Paper series, 2016 | 89 | 2016 |
| Erosion des vertrauens zwischen medien und publikum T Schultz, N Jackob, M Ziegele, O Quiring, C Schemer Media Perspektiven 5 (2017), 246-259, 2017 | 81 | 2017 |
| Agenda building and setting in a referendum campaign: Investigating the flow of arguments among campaigners, the media, and the public W Wirth, J Matthes, C Schemer, M Wettstein, T Friemel, R Hänggli, ... Journalism & Mass Communication Quarterly 87 (2), 328-345, 2010 | 75 | 2010 |
| Diachronic framing effects in competitive opinion environments J Matthes, C Schemer Political Communication 29 (3), 319-339, 2012 | 68 | 2012 |
| Reinforcing spirals of negative affects and selective attention to advertising in a political campaign C Schemer Communication Research 39 (3), 413-434, 2012 | 65 | 2012 |
| Media effects on racial attitudes: Evidence from a three-wave panel survey in a political campaign C Schemer International Journal of Public Opinion Research 26 (4), 531-542, 2014 | 62 | 2014 |
| I see what you don't see J Matthes, W Wirth, C Schemer, AK Kissling Journal of Advertising 40 (4), 85-100, 2011 | 58 | 2011 |
| Affective priming in political campaigns: How campaign-induced emotions prime political opinions R Kühne, C Schemer, J Matthes, W Wirth International Journal of Public Opinion Research 23 (4), 485-507, 2011 | 58 | 2011 |
| Toward improving the validity and reliability of media information processing measures in surveys C Schemer, J Matthes, W Wirth Communication Methods and Measures 2 (3), 193-225, 2008 | 55 | 2008 |
| The effects of right-wing populist communication on emotions and cognitions toward immigrants DS Wirz, M Wettstein, A Schulz, P Müller, C Schemer, N Ernst, F Esser, ... The International Journal of Press/Politics 23 (4), 496-516, 2018 | 51 | 2018 |
| Politische Kampagnen für Herz und Verstand: affektive und kognitive Einflüsse der Massenmedien auf politische Einstellungen C Schemer Reihe Rezeptionsforschung 19, 2009 | 46 | 2009 |
