| Chinese products for Chinese people? Consumer ethnocentrism in China QS Ding International Journal of Retail & Distribution Management 45 (5), 550-564, 2017 | 54 | 2017 |
| “What you measure is what you will get”?: Exploring the effectiveness of marketing performance measurement practices X Liang, Y Gao, QS Ding Cogent Business & Management 5 (1), 1503221, 2018 | 23 | 2018 |
| Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis MI Niros, A Niros, Y Pollalis, QS Ding International Marketing Review 40 (5), 1012-1034, 2023 | 10 | 2023 |
| Transparency, authenticity and purchase intentions: Chinese independent restaurants H Yang, H Song, QS Ding, H Wang International Journal of Contemporary Hospitality Management, 2022 | 10 | 2022 |
| Consumer ethnocentrism threatens import brands? Empirical evidence from China and Greece and validation of CEESCALE QS Ding, MI Niros, YA Pollalis, Y Zhou, MH Tsogas | 8 | 2017 |
| The Effects of Country of Origin, Consumer Ethnocentrism and Consumer Animosity on Product Preference and Willingness to Buy QS Ding De Montfort University, 2013 | 8 | 2013 |
| Marketing strategies in foreign markets sensitive to consumer ethnocentrism and confidence: Empirical evidence from Greece MI Niros, QS Ding, Y Pollalis, AI Niros European Marketing Academic Annual Conference, 2018 | 5 | 2018 |
| Typographic design of outdoor signage, restaurant authenticity, and consumers’ willingness to dine: extending semiotic theory H Song, QS Ding, JB Xu, J Kim, RCY Chang International Journal of Contemporary Hospitality Management 35 (7), 2388-2409, 2023 | 2 | 2023 |
| Antecedents of purchase intentions in growing and declining markets: empirical evidence from China and Greece QS Ding, MI Niros, YA Pollalis, Y Zhou, AI Niros 5 th International Conference on Contemporary Marketing Issues ICCMI June 21 …, 2017 | 1 | 2017 |
| Historic Problem or Ongoing Crisis? An Exploratory Study of Causes and Consequences of Consumer Animosity in China QS Ding | 1 | 2015 |
| CULTURAL CAPITAL AND SELF-DETERMINED BEHAVIOUR: AN EMPIRICAL INVESTIGATION OF SMOKING CESSATION IN EGYPT S Hamzawi, QS Ding, H Song Global Marketing Conference, 496-500, 2023 | | 2023 |
| Two extremes–how the rich and poor spend Chinese New Year QS Ding The Conversation, 2016 | | 2016 |
| What If They Don’t Like You? An Investigation of Consumer Animosity amongst Urban Adult Chinese Consumers QS Ding | | 2015 |
| Brand origin and product preference: a study of urban adult Chinese consumers QS Ding, R Bradshaw, LT Wright Global Marketing Conference, 401-414, 2014 | | 2014 |
| Urban adult Chinese consumers favour foreign products? An investigation of the effects of Country of Origin and Consumer Ethnocentrism on product preference and willingness to buy. QS Ding | | 2011 |
