Follow
Yun Kyung Oh
Yun Kyung Oh
Dongduk Women's Unviersity
Verified email at dongduk.ac.kr
Title
Cited by
Cited by
Year
The informational value of multi-attribute online consumer reviews: A text mining approach
J Yi, YK Oh
Journal of Retailing and Consumer Services 65, 102519, 2022
512022
The mediating role of popularity rank on the relationship between advertising and in-app purchase sales in mobile application market
YK Oh, J Min
Journal of Applied Business Research (JABR) 31 (4), 1311-1322, 2015
282015
What Improves Customer Satisfaction in Mobile Banking Apps? An Application of Text Mining Analysis
YK Oh, JM Kim
Asia Marketing Journal, 2022
212022
Asymmetric effect of feature level sentiment on product rating: an application of bigram natural language processing (NLP) analysis
YK Oh, J Yi
Internet Research 32 (3), 1023-1040, 2021
192021
Does brand type affect what consumers discuss? A comparison of attribute-based reviews of value and premium brands of an innovative product
J Yi, YK Oh
Internet Research 32 (2), 606-619, 2022
152022
Perceptual mapping based on web search queries and consumer forum comments
EJS Won, YK Oh, JY Choeh
International Journal of Market Research 60 (4), 394-407, 2018
142018
Do stock prices undervalue investments in advertising?
YK Oh, H Gulen, JM Kim, WT Robinson
Marketing Letters 27, 611-626, 2016
122016
Social media engagements of music videos on YouTube’s official artist channels
YK Oh, JY Choeh
Convergence 28 (3), 804-821, 2022
72022
The impact of initial eWOM growth on the sales in movie distribution
YK Oh
Journal of Distribution Science 15 (9), 85-93, 2017
72017
Uncovering the quality factors driving the success of mobile payment apps
J Yi, J Kim, YK Oh
Journal of Retailing and Consumer Services 77, 103641, 2024
62024
Determinants of online review helpfulness for Korean skincare products in online retailing
YK OH
Journal of Distribution Science 18 (10), 65-75, 2020
52020
Analyzing competitive market structures based on online consumer-generated content and sales data
EJS Won, YK Oh, JY Choeh
Asia Pacific Journal of Marketing and Logistics 35 (2), 307-322, 2023
42023
The Effect of Review Behavior on the Reviewer's Valence in Online Retailing
YK Oh
유통과학연구 15 (10), 41-50, 2017
42017
The market valuation of pre-registration for firms in the online gaming industry
J Min, YK Oh
Journal of Applied Business Research 31 (5), 1789, 2015
32015
Informative Role of Marketing Activity in Financial Market: Evidence from AnalystsForecast Dispersion
YK Oh
Asia Marketing Journal 15 (3), 53-77, 2013
3*2013
Determinants of online food delivery (OFD) sales during Covid-19
YK Oh, J Yi
Global Business & Finance Review 28 (2), 93, 2023
22023
How do external reference prices influence online gift giving?
YK Oh, Y Hu, X Wang, WT Robinson
International journal of electronic marketing and retailing 5 (4), 359-371, 2013
22013
What enhances or worsens the user-generated metaverse experience? An application of BERTopic to Roblox user eWOM
YK Oh, J Yi, J Kim
Internet Research, 2023
12023
The Role of Reference Price in Gift Registry Fulfillment: Empirical and Experimental Evidence
Y Hu, X Wang, YK Oh, S Zhao, W Robinson
Available at SSRN 1300979, 2008
2008
Cultural Effects on Price Format Choices: Evidence from eBay's International Marketplace
X Wang, Y Hu, YK Oh
2007
The system can't perform the operation now. Try again later.
Articles 1–20