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Giuseppe Musarra
Giuseppe Musarra
Associate Professor of Marketing, University of Leeds
Verified email at leeds.ac.uk
Title
Cited by
Cited by
Year
The influence of desire for control on monitoring decisions and performance outcomes in strategic alliances
G Musarra, MJ Robson, CS Katsikeas
Industrial Marketing Management 55, 10-21, 2016
672016
Pathways to civic engagement with big social issues: An integrated approach
D Skarmeas, CN Leonidou, C Saridakis, G Musarra
Journal of business ethics 164, 261-285, 2020
322020
Outside-in marketing: Renaissance and future
G Musarra, NA Morgan
Industrial Marketing Management 89, 98-101, 2020
212020
Partner-based opportunism, interface structure, and performance efficiency in upstream and downstream alliance activities contexts
G Musarra, KT Bowen, MJ Robson, S Spyropoulou
Industrial Marketing Management 93, 76-89, 2021
142021
How and when Narcissism and faith in humanity drive sustainable consumption
KT Bowen, G Musarra, YC Ou
Psychology & Marketing 39 (9), 1706-1724, 2022
122022
Emotions, culture intelligence, and mutual trust in technology business relationships
G Musarra, V Kadile, G Zaefarian, P Oghazi, Z Najafi-Tavani
Technological Forecasting and Social Change 181, 121770, 2022
112022
Machiavellianism in alliance partnerships
G Musarra, MJ Robson, CS Katsikeas
Journal of Marketing 87 (2), 168-189, 2023
102023
How need for closure and deal proneness shape consumers’ freemium versus premium price choices
A Biraglia, KT Bowen, MHEE Gerrath, G Musarra
Journal of Business Research 143, 157-170, 2022
62022
FRONT LINE EMPLOYEE DIVERSITY AND BRAND EQUITY: AN EXPERIMENTAL INVESTIGATION
KT Bowen, C Papadopoulou, G Musarra
Global Marketing Conference, 72-77, 2023
2023
Contract length and buyer satisfaction with the supplier in B2B partnerships: Evidence from an experiment
S Mukherjee, G Musarra, S Banerjee
Industrial Marketing Management 112, 40-50, 2023
2023
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