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Patrali Chatterjee
Titel
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Jahr
Retail management: A strategic approach
B Berman
Pearson Education India, 2013
37512013
Online reviews: do consumers use them?
P Chatterjee
ACR, 2001
21212001
Commercial scenarios for the web: opportunities and challenges
DL Hoffman, TP Novak, P Chatterjee
Journal of computer-mediated communication 1 (3), JCMC136, 1995
16481995
Modeling the clickstream: Implications for web-based advertising efforts
P Chatterjee, DL Hoffman, TP Novak
Marketing Science 22 (4), 520-541, 2003
7262003
Drivers of New Product Recommending and Referral Behaviour on Social Network Sites
P Chatterjee
International Journal of Advertising 30 (1), 77-102, 2011
2782011
Are Unclicked Ads Wasted? Enduring Effects of Banner and Pop-Up Ad Exposures on Brand Memory and Attitudes.
P Chatterjee
Journal of electronic commerce Research 9 (1), 2008
2682008
Multiple‐channel and cross‐channel shopping behavior: role of consumer shopping orientations
P Chatterjee
Marketing Intelligence & Planning 28 (1), 9-24, 2010
2062010
Causes and consequences of ‘order online pick up in-store’shopping behavior
P Chatterjee
The International Review of Retail, Distribution and Consumer Research 20 (4 …, 2010
1302010
Interfirm alliances in online retailing
P Chatterjee
Journal of Business Research 57 (7), 714-723, 2004
1192004
Consumer willingness to pay across retail channels
P Chatterjee, A Kumar
Journal of Retailing and Consumer Services 34, 264-270, 2017
1162017
Green brand extension strategy and online communities
P Chatterjee
Journal of Systems and Information Technology 11 (4), 367-384, 2009
1012009
Learning user real-time intent for optimal dynamic web page transformation
AW Ding, S Li, P Chatterjee
Information Systems Research 26 (2), 339-359, 2015
902015
Customized online promotions: Moderating effect of promotion type on deal value, perceived fairness, and purchase intent
P Chatterjee, J McGinnis
Journal of Applied Business Research (JABR) 26 (4), 2010
682010
PEARSON MYLAB MARKETING WITH PEARSON ETEXTINSTANT ACCESS-FOR PRINCIPLES OF MARKETING,... GLOBAL EDITION.
PHILIP. ARMSTRONG KOTLER (GARY.)
Pearson Education Limited, 2017
62*2017
Nonprofit websites: Prevalence, usage and commercial activity
HP Tuckman, P Chatterjee, D Muha
Journal of Nonprofit & Public Sector Marketing 12 (1), 49-67, 2004
442004
The role of varying information quantity in ads on immediate and enduring cross-media synergies
P Chatterjee
Journal of Marketing Communications 18 (3), 217-240, 2012
412012
Tests of the specification of univariate and bivariate ordered probit
JS Butler, P Chatterjee
Review of Economics and Statistics 79 (2), 343-347, 1997
401997
Online comparison shopping behavior of travel consumers
P Chatterjee, Y Wang
Journal of Quality Assurance in Hospitality & Tourism 13 (1), 1-23, 2012
392012
Retail management–A strategic approach. 13th eds
B Berman, JR Evans, P Chatterjee
Pearson, 2018
372018
Changing banner ad executions on the Web: Impact on clickthroughs and communications outcomes
P Chatterjee
Advances in Consumer Research, 2005
342005
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