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Felicitas Morhart
Felicitas Morhart
Professor of Marketing, Faculty of Business and Economics (HEC), University of Lausanne
Verified email at unil.ch
Title
Cited by
Cited by
Year
Brand authenticity: An integrative framework and measurement scale
F Morhart, L Malär, A Guèvremont, F Girardin, B Grohmann
Journal of consumer psychology 25 (2), 200-218, 2015
10372015
Brand-specific leadership: Turning employees into brand champions
FM Morhart, W Herzog, T Tomczak
Journal of marketing 73 (5), 122-142, 2009
7572009
Exploring different types of sharing: A proposed segmentation of the market for “sharing” businesses
K Hellwig, F Morhart, F Girardin, M Hauser
Psychology & Marketing 32 (9), 891-906, 2015
3022015
Organisationale energie
H Bruch, B Vogel
Springer Fachmedien, 2009
231*2009
Mit transformationaler Führung das Brand Behavior stärken
F Morhart, W Jenewein, T Tomczak
Behavioral Branding: Wie Mitarbeiterverhalten die Marke stärkt, 389-406, 2012
422012
Being green in a materialistic world: Consequences for subjective well‐being
P Furchheim, C Martin, F Morhart
Psychology & Marketing 37 (1), 114-130, 2020
382020
Share your life and get more of yourself. Experience sharing in Couchsurfing
B Kocher, FM Morhart, G Zisiadis, K Hellwig
NA-Advances in Consumer Research (ACR Conference Proceedings) 42, 510-511, 2014
332014
Fair is good, but what is fair? Negotiations of distributive justice in an emerging nonmonetary sharing model
JF Gollnhofer, K Hellwig, F Morhart
Journal of the Association for Consumer Research 1 (2), 226-245, 2016
312016
Turning employees into brand champions: Leadership style makes a difference
FM Morhart, W Herzog, T Tomczak
NIM Marketing Intelligence Review 3 (2), 34-43, 2011
312011
Bringing back Charlie Chaplin: Accounting as catalyst in the creation of an authentic product of popular culture
A Mikes, F Morhart
Management Accounting Research 35, 66-82, 2017
242017
Research handbook on luxury branding
F Morhart, K Wilcox, S Czellar
Edward Elgar Publishing, 2020
192020
Shared moments of sociality: embedded sharing within peer-to-peer hospitality platforms
K Hellwig, R Belk, F Morhart
Sharing Economies in Times of Crisis, 125-141, 2017
172017
Navigating toward team success
W Jenewein, F Morhart
Team Performance Management: An International Journal 14 (1/2), 102-108, 2008
162008
Leadership: Wie Jürgen Dormann ABB rettete
W Jenewein, F Morhart
manager magazin Verlag, 2007
162007
Markenorientierte Mitarbeiterführung
T Tomczak, F Morhart, W Jenewein
Vahlen, 2008
152008
Brand-specific leadership: on its effects and trainability
FM Morhart
Südwestdeutscher Verlag für Hochschulschriften, 2009
142009
Authenticity in luxury branding
F Morhart, L Malär
Research handbook on luxury branding, 190-207, 2020
132020
Societal factors and the emergence of the sharing economy
K Hellwig, M Sahakian, F Morhart
The rise of the sharing economy: Exploring the challenges and opportunities …, 2018
132018
Collecting hidden consumer data online: Research on homosexuals
F Morhart, S Henkel, W Herzog
Journal of Advertising Research 48 (2), 247-254, 2008
132008
Die Marke nach aussen und nach innen leben
T Tomczak, T Brexendorf, F Morhart
Verlagsgruppe Handelszeitung, 2006
122006
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