| A conceptual and measurement comparison of self-congruity and brand personality: The impact of socially desirable responding JG Helgeson, M Supphellen International Journal of Market Research 46 (2), 205-233, 2004 | 489 | 2004 |
| Fifty years of advertising images: Some changing perspectives on role portrayals along with enduring consistencies J Mager, JG Helgeson Sex roles 64, 238-252, 2011 | 211 | 2011 |
| The effects of commitment to moral self-improvement and religiosity on ethics of business students LV Kurpis, MS Beqiri, JG Helgeson Journal of Business Ethics 80, 447-463, 2008 | 181 | 2008 |
| Determinants of mail‐survey response: Survey design factors and respondent factors JG Helgeson, KE Voss, WD Terpening Psychology & Marketing 19 (3), 303-328, 2002 | 167 | 2002 |
| Trends in consumer behavior literature: A content analysis JG Helgeson, EA Kluge, J Mager, C Taylor Journal of Consumer Research 10 (4), 449-454, 1984 | 148 | 1984 |
| Price expectation and price recall error: an empirical study JG Helgeson, SE Beatty Journal of Consumer Research 14 (3), 379-386, 1987 | 137 | 1987 |
| Boomers and their babies: An exploratory study comparing psychological profiles and advertising appeal effectiveness across two generations PS Loroz, JG Helgeson Journal of Marketing Theory and Practice 21 (3), 289-306, 2013 | 113 | 2013 |
| “Leveraged” decision making in advertising: The flat maximum principle and its implications DS Tull, R Van Wood, D Duhan, T Gillpatrick, KR Robertson, JG Helgeson Journal of marketing Research 23 (1), 25-32, 1986 | 93 | 1986 |
| Information load, cost/benefit assessment and decision strategy variability JG Helgeson, ML Ursic Journal of the Academy of Marketing Science 21 (1), 13-20, 1993 | 67 | 1993 |
| The impact of choice phase and task complexity on consumer decision making ML Ursic, JG Helgeson Journal of Business Research 21 (1), 69-90, 1990 | 57 | 1990 |
| AN INFORMATION PROCESSING PERSPECTIVE ON THE INTERNALIZATION OF PRICE STIMULI. JG Helgeson, SE Beatty Advances in consumer research 12 (1), 1985 | 51 | 1985 |
| The role of affective and cognitive decision‐making processes during questionnaire completion JG Helgeson, ML Ursic Psychology & Marketing 11 (5), 493-510, 1994 | 44 | 1994 |
| An examination of gift-giving behaviors and personal values in four countries SE Beatty, MH Yoon, SC Grunert, JG Helgeson Gift-giving: A research anthology, 19-36, 1996 | 38 | 1996 |
| Choice under strict uncertainty: Processes and preferences DE Hansen, JG Helgeson Organizational behavior and human decision processes 66 (2), 153-164, 1996 | 36 | 1996 |
| The decision process equivalency of electronic versus pencil-and-paper data collection methods JG Helgeson, ML Ursic Social Science Computer Review 7 (3), 296-310, 1989 | 33 | 1989 |
| The effects of statistical training on choice heuristics in choice under uncertainty DE Hansen, JG Helgeson Journal of Behavioral Decision Making 9 (1), 41-57, 1996 | 28 | 1996 |
| Receiving and responding to a mail survey: A phenomenological examination JG Helgeson Market Research Society. Journal. 36 (4), 1-9, 1994 | 23 | 1994 |
| Marketing plans for accounting firms JG Helgeson, GE Birrer Journal of Accountancy 162 (3), 115-&, 1986 | 17 | 1986 |
| Using price as a weapon: An economic and legal analysis of predatory pricing ML Ursic, JG Helgeson Industrial Marketing Management 23 (2), 125-131, 1994 | 16 | 1994 |
| Crisis management across borders: Effects of a crisis event on consumer responses and communication strategies in Norway and Russia A Jakubanecs, M Supphellen, JG Helgeson Journal of East-West Business 24 (1), 1-23, 2018 | 15 | 2018 |
David E. HansenProfessor of MarketingVerified email at tsu.edu
