| Privacy concerns and consumer willingness to provide personal information J Phelps, G Nowak, E Ferrell Journal of public policy & marketing 19 (1), 27-41, 2000 | 1558 | 2000 |
| Antecedents and consequences of consumer privacy concerns: An empirical investigation JE Phelps, G D'Souza, GJ Nowak Journal of Interactive Marketing 15 (4), 2-17, 2001 | 430 | 2001 |
| Confidence about vaccines in the United States: understanding parents’ perceptions A Kennedy, K LaVail, G Nowak, M Basket, S Landry Health affairs 30 (6), 1151-1159, 2011 | 425 | 2011 |
| Conceptualizing the integrated marketing communications' phenomenon: An examination of its impact on advertising practices and its implications for advertising research GJ Nowak, J Phelps Journal of Current Issues & Research in Advertising 16 (1), 49-66, 1994 | 383 | 1994 |
| Understanding privacy concerns: An assessment of consumers’ information-related knowledge and beliefs GJ Nowak, JE Phelps Journal of Direct Marketing 6 (4), 28-39, 1992 | 297 | 1992 |
| Parent attitudes toward immunizations and healthcare providers: the role of information DA Gust, A Kennedy, I Shui, PJ Smith, G Nowak, LK Pickering American journal of preventive medicine 29 (2), 105-112, 2005 | 269 | 2005 |
| Immunization attitudes and beliefs among parents: beyond a dichotomous perspective D Gust, C Brown, K Sheedy, B Hibbs, D Weaver, G Nowak American journal of health behavior 29 (1), 81-92, 2005 | 257 | 2005 |
| Direct marketing and the use of individual-level consumer information: Determining how and when “privacy” matters GJ Nowak, J Phelps Journal of direct marketing 9 (3), 46-60, 1995 | 227 | 1995 |
| Promoting influenza vaccination: insights from a qualitative meta-analysis of 14 years of influenza-related communications research by US Centers for Disease Control and … GJ Nowak, K Sheedy, K Bursey, TM Smith, M Basket Vaccine 33 (24), 2741-2756, 2015 | 172 | 2015 |
| Direct marketing and the use of individual‐level consumer information: Determining how and when “privacy” matters GJ Nowak, J Phelps Journal of Direct Marketing 11 (4), 94-108, 1997 | 141 | 1997 |
| Addressing vaccine hesitancy: The potential value of commercial and social marketing principles and practices GJ Nowak, BG Gellin, NE MacDonald, R Butler Vaccine 33 (34), 4204-4211, 2015 | 135 | 2015 |
| Youth performing arts entertainment-education for HIV/AIDS prevention and health promotion: Practice and research D Glik, G Nowak, T Valente, K Sapsis, C Martin Journal of health communication 7 (1), 39-57, 2002 | 114 | 2002 |
| Childhood immunizations: first-time expectant mothers’ knowledge, beliefs, intentions, and behaviors JL Weiner, AM Fisher, GJ Nowak, MM Basket, BG Gellin American journal of preventive medicine 49 (6), S426-S434, 2015 | 106 | 2015 |
| How local advertisers choose and use advertising media GJ Nowak, GT Cameron, DM Krugman Journal of Advertising Research 33 (6), 39-50, 1993 | 96 | 1993 |
| “When Will We Have a Vaccine?” — Understanding Questions and Answers about Covid-19 Vaccination BR Bloom, GJ Nowak, W Orenstein New England Journal of Medicine 383 (23), 2202-2204, 2020 | 95 | 2020 |
| Social media and the virality of risk: The risk amplification through media spread (RAMS) model S Vijaykumar, Y Jin, G Nowak Journal of homeland security and emergency management 12 (3), 653-677, 2015 | 77 | 2015 |
| Virtual Zika transmission after the first US case: who said what and how it spread on Twitter S Vijaykumar, G Nowak, I Himelboim, Y Jin American journal of infection control 46 (5), 549-557, 2018 | 76 | 2018 |
| Communicating about infectious disease threats: Insights from public health information officers Y Jin, L Austin, S Vijaykumar, H Jun, G Nowak Public Relations Review 45 (1), 167-177, 2019 | 71 | 2019 |
| Communicating during an outbreak or public health investigation AJ Tumpey, D Daigle, G Nowak The CDC field epidemiology manual, 243-259, 2018 | 70 | 2018 |
| What is ‘confidence’and what could affect it?: A qualitative study of mothers who are hesitant about vaccines JA Mendel-Van Alstyne, GJ Nowak, AL Aikin Vaccine 36 (44), 6464-6472, 2018 | 64 | 2018 |
