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Babak Hayati, PhD
Babak Hayati, PhD
Asian Institute of Management
Verified email at aim.edu - Homepage
Title
Cited by
Cited by
Year
Exploring the dynamics of antecedents to consumer–brand identification with a new brand
SK Lam, M Ahearne, R Mullins, B Hayati, N Schillewaert
Journal of the Academy of Marketing Science 41, 234-252, 2013
4192013
Intrafunctional competitive intelligence and sales performance: a social network perspective
M Ahearne, SK Lam, B Hayati, F Kraus
Journal of Marketing 77 (5), 37-56, 2013
1262013
Sales force leadership during strategy implementation: A social network perspective
B Hayati, Y Atefi, M Ahearne
Journal of the Academy of Marketing Science 46, 612-631, 2018
652018
Indulgence versus restraint: The moderating role of cultural differences on the relationship between corporate social performance and corporate financial performance
J Sun, S Yoo, J Park, B Hayati
Journal of Global Marketing 32 (2), 83-92, 2019
562019
An update of real-world TV advertising tests
Y Hu, LM Lodish, AM Krieger, B Hayati
Journal of advertising research 49 (2), 201-206, 2009
242009
The impact of organizational social networks on salespeople’s negative headquarters stereotypes
B Hayati, S Puri
Journal of Business & Industrial Marketing 35 (12), 1901-1913, 2020
32020
A non-parametric analysis of emotional intelligence among family businesses in the Philippines
KG Lobo, JPR Rivera, B Hayati
Vision, 09722629221092138, 2022
12022
Dito Telecommunity Corporation: Challenging Telecom Duopoly in the Philippines
S Pandey, S Puri, B Hayati
NeilsonJournals Publishing, 2020
2020
Welspun India: Reputation Management After Egyptian Cotton Mislabeling
S Puri, S Joshi, S Debnath, B Hayati
NeilsonJournals Publishing, 2019
2019
Customer Satisfaction with E-Service Recovery: Roles of Perceived Justice and Customer Emotions
B Hayati
2017
IMPLEMENTING MARKETING STRATEGIES THROUGH BUSINESS-TO-BUSINESS SALES FORCES: A SOCIAL NETWORK PERSPECTIVE
B Hayati
2012
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Articles 1–11