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Elisabeth A. Pichler-Lüdicke
Elisabeth A. Pichler-Lüdicke
Salzburg University of Applied Sciences
Verified email at fh-salzburg.ac.at - Homepage
Title
Cited by
Cited by
Year
Who is spreading the word? The positive influence of extraversion on consumer passion and brand evangelism
K Matzler, EA Pichler, A Hemetsberger
Marketing Theory and Applications, 25, 2007
2752007
Personality, person–brand fit, and brand community: An investigation of individuals, brands, and brand communities
K Matzler, E Pichler, J Füller, TA Mooradian
Journal of Marketing Management 27 (9-10), 874-890, 2011
1942011
Personality, the product and the brand community
K Matzler, J Füller, EA Pichler, T Mooradian
Proceedings of the 2008 EMAC conference, 2008
194*2008
" Hopelessly Devoted to You"-Towards an Extended Conceptualization of Consumer Devotion
EA Pichler, A Hemetsberger
Advances in Consumer Research 34, 194, 2007
1432007
Driven by Devotion-How Consumers Interact with their Objects of Devotion.
EA Pichler, A Hemetsberger
Advances in Consumer Research 35, 2008
352008
Revisiting the Euroconsumer: Transnational history of European coffee consumption
D Kjeldgaard, A Hemetsberger, EA Pichler, H Luomola, D Mastrangelo, ...
European Advances in Consumer Research, 2010
82010
The Transformative Power of Brands – An Investigation into the impact of Self-transformation on Consumer Passion
M Hoppe, A Hemetsberger, EA Pichler, K Matzler
Proceedings of the 2009 EMAC Conference, 2009
82009
Sensing And Experiencing The Transformative Power Of Brands –An Investigation Into Passionate Consumption Of Lingerie
A Hemetsberger, M Hoppe, K Matzler, C Mühlbacher, EA Pichler
Proceedings of the 2010 EMAC Conference, 2010
5*2010
The unfaithful brand: When flirting with new customer segments, make sure you are not already married
MK Luedicke, EA Pichler-Luedicke
Strong brands, strong relationships, 203-215, 2015
42015
Passionate devotees or knowledgeable brand experts - Who drives Evangelism?
K Matzler, EA Pichler, J Füller
2009 AMA Winter educator's Conference Proceedings Marketing Theory and …, 2009
32009
The Nature and Social Dynamics of Brand Interest Group
O Koll, A Hemetsberger, EA Pichler, S Von Wallpach
Proceedings of the Thought Leaders International Conference on Brand …, 2007
32007
On the Limits of Immigrants’ Market-Mediated Social Mobility
MK Luedicke, EA Pichler
ACR European Advances, 2011
22011
Dedicated followers of diets - How the belief in health philosophies resembles devotion
EA Pichler
Proceedings of the 24ème congrès international de l'AFM, 2008
12008
Today I heard about your new strategy to target Turkish advertisements and assortments on the TV, which led to me losing a piece of the patriotic attachment to MySave. After …
MK Luedicke, EA Pichler-Luedicke
Strong Brands, Strong Relationships, 18, 2015
2015
THE UNFAITHFUL BRAND
MK Luedicke, EA Pichler-Luedicke
Strong Brands, Strong Relationships, 203, 2015
2015
Revisiting the Euroconsumer: Transnational History of European Coffee Consumption
J Ostberg, A Hemetsberg, D Kjeldgaard, H Luomola, D Mastrangelo, ...
Association for Consumer Research European Conference, 2010
2010
Exploring the Boundaries of Market-Mediated Social Mobility of the Marginalized
M Luedicke, EA Pichler
European Advances in Consumer Research, 2010
2010
The Cars, the enthusiasts and their community
EA Pichler, J Füller, K Matzler
Proceedings of the 2009 EMAC Conference, 2009
2009
Identification with brand community and brand knowledge: Individual determinants and behavioural consequences
K Matzler, TA Mooradian, J Füller, A Hemetsberger, EA Pichler
Proceedings of the Society for Consumer Psychology (SCP) Conference, 2007
2007
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