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Kate Daellenbach
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Understanding sponsorship and sponsorship relationships—multiple frames and multiple perspectives
K Daellenbach, J Davies, NJ Ashill
International Journal of Nonprofit and Voluntary Sector Marketing 11 (1), 73-87, 2006
912006
Just how prepared are you? An application of marketing segmentation and theory of planned behavior for disaster preparation
K Daellenbach, J Parkinson, J Krisjanous
Journal of nonprofit & public sector marketing 30 (4), 413-443, 2018
682018
Understanding the decision‐making processes for arts sponsorship
K Daellenbach
International Journal of Nonprofit and Voluntary Sector Marketing 17 (4 …, 2012
352012
Helping those who help us: Co-branded and co-created Twitter promotion in CSR partnerships
S Burton, A Soboleva, K Daellenbach, DZ Basil, T Beckman, ...
Journal of brand management 24, 322-333, 2017
332017
On carrot cake and marketing education: A perspective on balancing skills for employability
K Daellenbach
Australasian Marketing Journal 26 (2), 172-179, 2018
312018
A useful shift in our perspective: integrating social movement framing into social marketing
K Daellenbach, J Parkinson
Journal of Social Marketing 7 (2), 188-204, 2017
272017
Examining the influence of the individual in arts sponsorship decisions
K Daellenbach, P Thirkell, L Zander
Journal of Nonprofit & Public Sector Marketing 25 (1), 81-104, 2013
272013
The ties that bind? Online musicians and their fans
K Daellenbach, R Kusel, M Rod
Asia Pacific Journal of Marketing and Logistics 27 (2), 168-190, 2015
232015
Theorising change and stability in service ecosystems: a morphogenetic approach
H Simmonds, A Gazley, K Daellenbach
The Service Industries Journal 38 (3-4), 250-263, 2018
192018
“Behind Closed Doors”: opportunity identification through observational research
CM Webster, R Seymour, K Daellenbach
Qualitative Market Research: An International Journal 13 (1), 24-35, 2010
172010
Tweets for tots: Using Twitter to promote a charity and its supporters
A Soboleva, S Burton, K Daellenbach, DZ Basil
Journal of Consumer Marketing 34 (6), 515-523, 2017
152017
Value in a multiple perspective view of sports sponsorship
J Davies, K Daellenbach, NJ Ashill
International Journal of Sport Management and Marketing 3 (3), 184-200, 2008
132008
Community resilience and the multiple levels of social change
K Daellenbach, C Dalgliesh-Waugh, KA Smith
Journal of Social Marketing 6 (3), 240-257, 2016
112016
A sensemaking perspective on arts sponsorship decisions
K Daellenbach, L Zander, P Thirkell
Arts and the Market 6 (1), 68-87, 2016
112016
Exploring responsible global leadership in corporate–community transactions
K Daellenbach, RG Seymour, CM Webster
Research Handbook of Global Leadership, 202-220, 2020
32020
Sport sponsorship, brand association and regulation: tobacco firms using classical conditioning theory to skirt regulation
J Vredenburg, H Vredenburg, K Daellenbach, U Daellenbach
International Journal of Public Law and Policy 5 (2), 137-161, 2015
32015
Lessons Learnt: A Case Study of a Social Marketing Project
J Carruthers, K Daellenbach
3rd Australasian Nonprofit and Social Marketing Conference, 10-11, 2006
22006
ANZMAC Executive Committee
L Sajtos, R Aitken, K Daellenbach, S Dann, T Bucic, NS Wales, C Eckert, ...
ANZMAC 2017, 9, 2017
2017
Corporate decision-making for arts sponsorship
K Daellenbach
Open Access Te Herenga Waka-Victoria University of Wellington, 2011
2011
Tackling discrimination: a social marketing case study
K Daellenbach, J Carruthers
Business Case Journal 16 (1), 2009
2009
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