| Esports Sponsorship: An Empirical Examination of Esports Consumers’ Perceptions of Non-Endemic Sponsors M Huettermann, GT Trail, AD Pizzo, V Stallone Journal of Global Sport Management, 1-26, 2020 | 86 | 2020 |
| Components and outcomes of fan engagement in team sports: The perspective of managers and fans M Huettermann, S Uhrich, J Koenigstorfer Journal of Global Sport Management 7 (4), 447-478, 2022 | 80 | 2022 |
| E-Health, fitness trackers and wearables—Use among Swiss students R Seiler, M Hüttermann Advances in Business-Related Scientific Research Conference 2015 Proceedings, 2015 | 24 | 2015 |
| Requirements for future digital visitor flow management M Huettermann, T Thimm, F Hannich, C Bild Journal of Tourism Futures, 2019 | 16 | 2019 |
| The Influence Of Non-Transactional Fan Engagement On Merchandise Consumption M Huettermann, T Kunkel Sport Marketing Quarterly 31 (1), 48-61, 2022 | 11 | 2022 |
| Esports fan engagement: A comparison of PC and console esports team fans M Huettermann, A Pizzo Frontiers in Sports and Active Living, 2022 | 7 | 2022 |
| Fan Engagement Behavior: Validation of a Theory-Based Scale M Yoshida, R Biscaia, S Uhrich, BS Gordon, M Huettermann, ... Journal of Sport Management 1 (aop), 1-18, 2023 | 6 | 2023 |
| eSports Switzerland 2021 M Huettermann ZHAW Zürcher Hochschule für Angewandte Wissenschaften, 2021 | 6* | 2021 |
| Swiss Marketing Leadership Studie 2018: Geschwindigkeit vs. Beständigkeit B Rüeger, F Hannich, M Hüttermann, R Fuchs, A Suvada, DL Kübler, ... ZHAW Zürcher Hochschule für Angewandte Wissenschaften, 2018 | 5 | 2018 |
| Die Inszenierung von Markenerlebnissen im Sport - Eine Fallstudien-Analyse der Vereinsmarke FC St. Pauli T Ströbel, M Hüttermann, F Hannich, S Nagel Marketing Review St. Gallen 5 (5), 82-89, 2018 | 4 | 2018 |
| Swiss Marketing Leadership Studie 2017 - Emotionen in einer digitalisierten Welt M Hüttermann, F Hannich, R Fuchs, B Rüeger, S Müller, D Kübler, L Barth, ... | 3 | 2017 |
| Events Schweiz 2021 M Hüttermann, F Hannich, L Labaronne, L Leuschen, W Schäfer, S Wyss ZHAW Zürcher Hochschule für Angewandte Wissenschaften, 2021 | 2 | 2021 |
| Fan engagement in professional team sports MP Hüttermann Technische Universität München, 2021 | 2 | 2021 |
| Video Production and Distribution Platform in Swiss Sports Teams: An Analysis of Acceptance and Willingness to Pay M Huettermann, F Haefliger, V Stallone Frontiers in Sports and Active Living 3, 722043, 2021 | 1 | 2021 |
| Swiss MarTech Studie 2021 M Hüttermann, B Rüeger, A Merdzanovic, S Wyss, A Bulatovic, ... ZHAW Zürcher Hochschule für Angewandte Wissenschaften, 2021 | 1 | 2021 |
| Kundenbeziehungen emotionalisieren F Hannich, M Hüttermann Emotionalisierung im digitalen Marketing: erfolgreiche Methoden für die …, 2018 | 1 | 2018 |
| Automated Consulting Services - Perspectives of Customers, Consultants and Companies N Stahl, M Huettermann, V Stallone, M Klaas International Conference on Marketing and Technologies, 375-387, 2024 | | 2024 |
| Development of a theoretical marketing technology maturity model M Huettermann, L Kaeppeli, AV Rozumowski, M Klaas International Journal of Technology Marketing 18 (4), 399-423, 2024 | | 2024 |
| The critical role of gender when examining transactional and non-transactional fan engagement M Hüttermann, T Kunkel 17th Annual Sport Marketing Association (SMA) Conference, Chicago, 5-8 …, 2019 | | 2019 |
| eSports Switzerland 2019 M Huettermann Zurich University of Applied Sciences, 2019 | | 2019 |
Dr. Valerio StalloneSenior Lecturer, ZHAW School of Management and LawBestätigte E-Mail-Adresse bei zhaw.ch
