| The Process of Negotiating Brand Meaning: A Symbolic Interactionist Perspective. M Ligas, J Cotte Advances in consumer research 26 (1), 1999 | 225 | 1999 |
| Consequences of value in retail markets A Chaudhuri, M Ligas Journal of retailing 85 (3), 406-419, 2009 | 215 | 2009 |
| People, products, and pursuits: Exploring the relationship between consumer goals and product meanings M Ligas Psychology & Marketing 17 (11), 983-1003, 2000 | 166 | 2000 |
| The long good‐bye: The dissolution of customer‐service provider relationships RA Coulter, M Ligas Psychology & Marketing 17 (8), 669-695, 2000 | 152 | 2000 |
| A typology of customer‐service provider relationships: the role of relational factors in classifying customers RA Coulter, M Ligas Journal of Services Marketing 18 (6), 482-493, 2004 | 117 | 2004 |
| To Retain or To Relinguish: Exploring the Disposition Practices of Packrats and Purgers. RA Coulter, M Ligas Advances in consumer research 30 (1), 2003 | 106 | 2003 |
| Emotional responses on initial exposure to a hedonic or utilitarian description of a radical innovation A Chaudhuri, K Aboulnasr, M Ligas Journal of Marketing Theory and Practice 18 (4), 339-359, 2010 | 97 | 2010 |
| The moderating roles of shopper experience and store type on the relationship between perceived merchandise value and willingness to pay a higher price M Ligas, A Chaudhuri Journal of Retailing and Consumer Services 19 (2), 249-258, 2012 | 96 | 2012 |
| Personalizing services encounters: the role of service provider actions in developing customer trust M Ligas Services marketing quarterly 25 (4), 33-51, 2004 | 36 | 2004 |
| Can hedonic store environments help retailers overcome low store accessibility? C Ashley, M Ligas, A Chaudhuri Journal of Marketing Theory and Practice 18 (3), 249-262, 2010 | 32 | 2010 |
| Changing Faces in Services Relationships: Customers' Roles During Dissatisfactory Service Encounters. M Ligas, RA Coulter Advances in Consumer Research 28 (1), 2001 | 18 | 2001 |
| The role of emotion and reason in brand attitude formation A Chaudhuri, M Ligas 2006 American Marketing Association Winter Educators’ Conference Proceedings …, 2006 | 17 | 2006 |
| THE ROLE OF STORE TRUST AND SATISFACTION IN CREATING PREMIUM PRICES. A Chaudhuri, M Ligas Marketing Management Journal 26 (1), 2016 | 14 | 2016 |
| A typology of customers’ relationships with their service providers RA Coulter, M Ligas Journal of Services Marketing 18 (6), 482-93, 2000 | 13 | 2000 |
| The effect of affect and trust on commitment in retail store relationships A Chaudhuri, MS Ligas The Marketing Management Journal 13 (2), 2003 | 9 | 2003 |
| Understanding signals of customer dissatisfaction: Customer goals, emotions, and behaviors in negative service encounters M Ligas, RA Coulter American Marketing Association. Conference Proceedings 11, 256, 2000 | 7 | 2000 |
| Timestyle and shopping style J Cotte, MS Ligas | 6 | 2003 |
| Trust and satisfaction as mediators of premium prices A Chaudhuri, M Ligas The Customer is NOT Always Right? Marketing Orientationsin a Dynamic …, 2017 | 3 | 2017 |
| 13.6 Case Study: Galeries Lafayette1 CH ASHLEY, M LIGAS, A CHAUDHURI Strategic Retail Management 100 (50), 285, 2012 | | 2012 |
| Index to Volume 18 of Journal of Marketing theory and Practice K Aboulnasr, A Chaudhuri, M Ahearne, R Jelinek, G Albaum, CA Roster, ... Journal of Marketing Theory and Practice 18 (4), 407-408, 2010 | | 2010 |
