| Modeling word-of-mouth usage WC Martin, JE Lueg Journal of Business Research 66 (7), 801-808, 2013 | 332 | 2013 |
| Price fairness perceptions and customer loyalty in a retail context WC Martin, N Ponder, JE Lueg Journal of Business Research 62 (6), 588-593, 2009 | 284 | 2009 |
| Consumer religious commitment's influence on ecocentric attitudes and behavior WC Martin, CR Bateman Journal of Business Research 67 (2), 5-11, 2014 | 118 | 2014 |
| Positive Versus Negative Word-of-Mouth: Effects on Receivers WC Martin Academy of Marketing Studies Journal 21 (2), 1-10, 2017 | 45 | 2017 |
| Developing a Psychometrically Sound Measure of Collegiate Teaching Proficiency. DC Barnes, BT Engelland, CF Matherne, WC Martin, CP Orgeron, JK Ring, ... College Student Journal 42 (1), 2008 | 36 | 2008 |
| Independent versus incentivized word-of-mouth: Effects on listeners WC Martin Academy of Marketing Studies Journal 18 (1), 261, 2014 | 27 | 2014 |
| Assessing the impact of acquiescence response bias on marketing data WC Martin, BT Engelland, JE Collier Marketing Management Journal 21 (1), 31-46, 2011 | 13 | 2011 |
| Effects of risk tolerance, financial literacy, and financial status on retirement planning H Park, W Martin Journal of Financial Services Marketing, 1-10, 2022 | 12 | 2022 |
| Examining Financial Risk Tolerance via Mental Accounting and the Behavioral Life-Cycle Hypothesis WC Martin, A Davari Academy of Marketing Studies Journal 22 (4), 1-13, 2018 | 8 | 2018 |
| A general method of systematic interval computation for numerical integration of initial value problems WC Martin, KC Paulson, L Sashkin Communications of the ACM 9 (10), 754-757, 1966 | 6 | 1966 |
| Investigating the antecedents and consequences of perceived connectedness to brand users: Brand communities versus brand collectivities WC Martin Mississippi State University, 2009 | 5 | 2009 |
| Investigating Connectedness to Brand Users: How Important is Social Interaction? WC Martin, JE Collier, BT Engelland Marketing Management Journal, 16, 2014 | 4 | 2014 |
| Monographic versus Multiple Essay Dissertations: A Comparison of Journal Publications in the Marketing Discipline WC Martin, MK Askim-Lovseth, CR Bateman Journal for Advancement of Marketing Education 26 (2), 33-43, 2018 | 2 | 2018 |
| Don’t be such a downer: Examining the impact of valence on receivers of word of mouth (A structured abstract) WC Martin Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 1 | 2017 |
| Pengaruh Trust dan Product Information Quality terhadap Brand Loyalty yang Dimediasi oleh Customer Satisfaction pada Konsumen Pengguna Perangkat Laptop ASUS di Indonesia W Martin Jurnal Manajemen Bisnis dan Kewirausahaan 6 (5), 531-535, 2022 | | 2022 |
| Conceptualizing the Appeal of Word-of-Mouth Senders to Receivers WC Martin Back to the Future: Revisiting the Foundations of Marketing, 419, 2018 | | 2018 |
| The Impact of Dual and Altruistic Incentives on Word-of-Mouth Receivers WC Martin Back to the Future: Revisiting the Foundations of Marketing, 529, 2018 | | 2018 |
| A Synthesis of Best Administrative Practices Concerning Student Evaluations of Teaching WC Martin Marketing Management Association 2012 Fall Educators’ Conference, 27, 0 | | |
Jason LuegProfessor of MarketingVerified email at business.msstate.edu
