| A cross-sectional test of the effect and conceptualization of service value JJ Cronin, MK Brady, RR Brand, R Hightower Jr, DJ Shemwell Journal of Services Marketing 11 (6), 375-391, 1997 | 958 | 1997 |
| Investigating the role of the physical environment in hedonic service consumption: An exploratory study of sporting events R Hightower, MK Brady, TL Baker Journal of Business Research 55 (9), 697-707, 2002 | 945 | 2002 |
| Conceptualizing Business Intelligence Architecture M Shariat, R Hightower Jr Marketing Management Journal 17 (2), 40-46, 2007 | 100 | 2007 |
| Servicescape’s hierarchical factor structure model R Hightower Jr, M Shariat Global Review of Business and Economic Research Journal 5 (2), 375-398, 2009 | 57 | 2009 |
| Framework for managing the servicescape: a sustainable competitive advantage R HIGHTOWER Marketing Management Journal 13 (2), 84-95, 2003 | 52 | 2003 |
| COMMENTARY ON CONCEPTUALIZING THE SERVICESCAPE CONSTRUCT IN ‘A STUDY OF THE SERVICE ENCOUNTER IN EIGHT COUNTRIES’ R HIGHTOWER JR Marketing Management Journal 20 (1), 76-86, 2010 | 47 | 2010 |
| Valued product attributes in an emerging market: a comparison between French and Malaysian consumers GTM Hult, BD Keillor, R Hightower Journal of World Business 35 (2), 206-220, 2000 | 46 | 2000 |
| An Evaluation of the Role of Marketing in Public Transit Organizations JJ Cronin, R Hightower Journal of Public Transportation 7 (2), 17-36, 2004 | 32 | 2004 |
| Conceptualizing and measuring servicescape's impact on service encounter outcomes R Hightower Florida State University--Marketing Dissertation, 1997 | 25 | 1997 |
| Investigating the green Leadership in Energy and Environmental Design (LEED) servicescape scale in Brazil R Hightower Construction Innovation 13 (3), 242-265, 2013 | 21 | 2013 |
| Investigating the facility management professional shortage R Hightower Jr, J Highsmith International Journal of Facility Management 4 (3), 2013 | 12 | 2013 |
| Managing the servicescape for the Funeral Home Industry R Hightower, R Brand, B Bourdeau Forum Empresarial Journal 11 (1), 42-58, 2006 | 7 | 2006 |
| Chapter 9 "Leveraging Sports Brands with the Servicescape" in Leveraging Brands in Sport Business eds. Mark Pritchard & Jeff Stinson, Northwest Center for Sport Business(Link) R Hightower Leveraging Brands in Sport Business, 142-158, 2013 | 5 | 2013 |
| Niche Marketing Strategies: The Role of Special-Purpose Transportation Efforts in Attracting and Retaining Transit Users JJ Cronin Jr, R Hightower Jr, MK Brady Journal of Public Transportation 3 (3), 63-86., 2000 | 5 | 2000 |
| Commentary: Facility Management Accreditation Commission (FMAC) Outcomes, Mapping, Assessment at the Program and Course Levels R Hightower Jr, J Collins, A Jackson, K Bailey, EN Jackson Jr, ... International Journal of Facility Management 6 (1), 2015 | | 2015 |
| “Sustainable user attitude toward the built environment and consequent behavioural intentions” R Hightower, Jr., S Philistin Journal fuer Facility Management, 2014 | | 2014 |
| BEST VALUE ENVIRONMENTAL SUSTAINABILITY IN 2014 WORLD CUP VENUES: INVESTIGATING STAKEHOLDER’S PERCEPTIONS OF INTERNATIONAL FACILITY MANAGEMENT ASSOCIATION (IFMA) ACCREDITED … R Hightower Jr, J Highsmith, S Wong, C Coleman Marketing Management Association 2014 Spring Conference, 2014 | | 2014 |
| Investigating the Facility Management Professional Shortage: What can be done about the shortage of degreed FM talent, and why the shortage is impacting companies' bottom line. R Hightower Jr, J Highsmith FMLink Magazine (Reprint of IJFM article), 2013 | | 2013 |
| SHKF Paper Company: An analysis in Strategic Planning Cost Optimization SK Sutterfield, J.S., Roscoe Hightower, Jr., Shawnta Business Studies Journal 5 (2), 107-123, 2013 | | 2013 |
| Exploring the Green Servicescape's Influence on Consumer Purchase Intentions R Hightower Journal fur Facility Management 4th Issue, 2012 | | 2012 |
