Praneet Randhawa
Praneet Randhawa
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The pursuit of counterfeited luxury: An examination of the negative side effects of close consumer–brand connections
P Randhawa, RJ Calantone, CM Voorhees
Journal of Business Research 68 (11), 2395-2403, 2015
Fool’s gold? Assessing the impact of the value of airline loyalty programs on brand equity perceptions and share of wallet
CM Voorhees, RC White, M McCall, P Randhawa
Cornell Hospitality Quarterly 56 (2), 202-212, 2015
Hospitality service innovations in private clubs
P Randhawa, MR Kim, CM Voorhees, RF Cichy, JP Koenigsfeld, J Perdue
Cornell Hospitality Quarterly 57 (1), 93-110, 2016
Hospitality Service Innovations in Private Clubs
P Randhawa, MR Kim, C Voorheen, R Cichy, J Koenigsfeld, J Perdue
Cornell Hospitality Quarterly 57 (1), 93-110, 2016
The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the US automotive industry
AH Kirca, P Randhawa, MB Talay, MB Akdeniz
International Journal of Research in Marketing 37 (2), 421-439, 2020
Service innovations: What the managers believe and what the customers say
P Randhawa, MR Kim, RF Cichy
Journal of Hospitality Marketing & Management 26 (2), 186-206, 2017
Breakeven time on new product launches: An investigation of the drivers and impact on firm performance
RJ Calantone, P Randhawa, CM Voorhees
Journal of Product Innovation Management 31, 94-104, 2014
The Roles of Workplace Friendship and Supervisory Interactional Justice in the Relationship between Workplace Envy and Service Outcomes
P Randhawa, HS Lee
Services Marketing Quarterly 42 (1-2), 20-37, 2021
Interactive Effects of Product and Brand Portfolios on Firm Value
P Randhawa, AH Kirca, MB Talay, MB Akdeniz
Creating Marketing Magic and Innovative Future Marketing Trends, 95-98, 2017
Assessing the Effects of Service Variability on Consumer Confidence and Behavior
CM Voorhees, JM Beck, P Randhawa, KB DeTienne, SA Bone
Journal of Service Research 24 (3), 405-420, 2021
New wine from old grapes: innovation in the eco-friendly B2C space
M Chaudhuri, RJ Calantone, P Randhawa
Journal of International Consumer Marketing 27 (2), 99-122, 2015
Customer-firm relationships: Working two sides of the story
P Randhawa
Michigan State University, 2014
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