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Mario Burghausen
Mario Burghausen
Senior Lecturer (Associate Professor), Essex Business School, University of Essex, UK
Verified email at essex.ac.uk - Homepage
Title
Cited by
Cited by
Year
Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity
M Burghausen, JMT Balmer
Journal of Business Research 67 (11), 2311-2323, 2014
1382014
Corporate heritage identity stewardship: A corporate marketing perspective
M Burghausen, JMT Balmer
European Journal of Marketing 49 (1/2), 22-61, 2015
922015
Explicating Corporate Heritage, Corporate Heritage Brands and Organisational Heritage
JMT Balmer, M Burghausen
Journal of Brand Management 22 (5), 364-384, 2015
892015
Corporate branding in the retail sector: a pilot study
M Burghausen, Y Fan
Corporate Communications: An International Journal 7 (2), 92-99, 2002
602002
Repertoires of the corporate past: explanation and framework. Introducing an integrated and dynamic perspective
M Burghausen, JMT Balmer
Corporate Communications: An International Journal 19 (4), 384-402, 2014
592014
Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands
FP Santos, M Burghausen, JMT Balmer
Journal of Brand Management 23 (1), 67-88, 2016
582016
Introducing organisational heritage: Linking corporate heritage, organisational identity and organisational memory
JMT Balmer, M Burghausen
Journal of Brand Management 22 (5), 385-411, 2015
522015
Marketing, the past and corporate heritage
JMT Balmer, M Burghausen
Marketing Theory 19 (2), 217-227, 2019
422019
Explicating corporate heritage identity stewardship theory from a corporate marketing perspective: a qualitative case study of Great Britain's oldest brewer
M Burghausen
Brunel University London, 2013
42013
Corporate branding as an integrative marketing concept: a conceptualisation and an exploration of its relevance in reference to the UK's retail sector
M Burghausen
University of Lincoln, 2000
32000
Towards a Co-Creational Perspective on Corporate Heritage Branding
M Burghausen
The Routledge Companion to Corporate Branding, 345-363, 2022
12022
Special Session: The (Co-) creation of Brand Heritage: An Abstract
F Pecot, M Burghausen, J Butcher, B Hudson, G Wyner
Academy of Marketing Science Annual Conference, 53-54, 2019
12019
Corporate heritage identity stewardship
M Burghausen, JMT Balmer
Foundations of Corporate Heritage, 169-213, 2017
12017
The Presence of the Omni-temporal: Theoretical Foundations of (Corporate) Brand Heritage Design
M Burghausen
Journal of Brand Management, 2022
2022
Time matters: Toward a temporal turn in corporate communication and marketing
M Burghausen
Seminar Paper given at Aarhus Business School, University of Aarhus, 1st …, 2018
2018
Making a leading UK museum: Corporate (heritage) marketing (work) as a form of aesthetic, identity and temporal work by “hybrid” stakeholders
M Burghausen, I Varda
20th Symposium of the International Corporate Identity Group (ICIG …, 2018
2018
Manifestations of Omni-temporality: Toward a Theoretical Foundation of (Corporate) Brand Heritage Design
M Burghausen
7th International Symposium on Heritage, History and Nostalgia, ESCE …, 2018
2018
Cultural heritage institutions as a corporate heritage brand: The case of a leading UK Museum
M Burghausen, I Varda
6th International Symposium on Corporate Heritage, History and Nostalgia, At …, 2016
2016
Corporate and Organisational Marketing in the 21st century: Challenges and opportunities in turbulent times (Introduction to the theme of the 19th ICIG symposium 2016)
M Burghausen
19th Symposium of the International Corporate Identity Group (ICIG), at …, 2016
2016
Coming of Age: Celebrating the gestation and continuing relevance of corporate identity as a key corporate marketing concept
M Burghausen, JMT Balmer
18th Symposium of the International Corporate Identity Group (ICIG), at …, 2015
2015
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