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Mario Burghausen
Mario Burghausen
Senior Lecturer (Associate Professor), Essex Business School, University of Essex, UK
Verified email at essex.ac.uk - Homepage
Title
Cited by
Cited by
Year
Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity
M Burghausen, JMT Balmer
Journal of Business Research 67 (11), 2311-2323, 2014
1642014
Corporate heritage identity stewardship: A corporate marketing perspective
M Burghausen, JMT Balmer
European Journal of Marketing 49 (1/2), 22-61, 2015
1222015
Explicating Corporate Heritage, Corporate Heritage Brands and Organisational Heritage
JMT Balmer, M Burghausen
Journal of Brand Management 22 (5), 364-384, 2015
1102015
Marketing, the past and corporate heritage
JMT Balmer, M Burghausen
Marketing Theory 19 (2), 217-227, 2019
812019
Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands
FP Santos, M Burghausen, JMT Balmer
Journal of Brand Management 23 (1), 67-88, 2016
812016
Repertoires of the corporate past: explanation and framework. Introducing an integrated and dynamic perspective
M Burghausen, JMT Balmer
Corporate Communications: An International Journal 19 (4), 384-402, 2014
782014
Introducing organisational heritage: Linking corporate heritage, organisational identity and organisational memory
JMT Balmer, M Burghausen
Journal of Brand Management 22 (5), 385-411, 2015
682015
Corporate branding in the retail sector: a pilot study
M Burghausen, Y Fan
Corporate Communications: An International Journal 7 (2), 92-99, 2002
622002
The Presence of the Omni-temporal: Theoretical Foundations of (Corporate) Brand Heritage Design
M Burghausen
Journal of Brand Management 30 (2), 129-143, 2023
82023
Brand management and sustainability: exploring potential for the transformative power of brands
U Golob, M Burghausen, J Kernstock, MAP Davies
Journal of Brand Management 29 (6), 513-519, 2022
72022
Towards a Co-Creational Perspective on Corporate Heritage Branding
M Burghausen
The Routledge Companion to Corporate Branding, 345-363, 2022
52022
Explicating corporate heritage identity stewardship theory from a corporate marketing perspective: a qualitative case study of Great Britain's oldest brewer
M Burghausen
Brunel University London, 2013
52013
Corporate branding as an integrative marketing concept: a conceptualisation and an exploration of its relevance in reference to the UK's retail sector
M Burghausen
University of Lincoln, 2000
32000
Special Session: The (Co-) creation of Brand Heritage: An Abstract
F Pecot, M Burghausen, J Butcher, B Hudson, G Wyner
Academy of Marketing Science Annual Conference, 53-54, 2019
12019
Corporate heritage identity stewardship
M Burghausen, JMT Balmer
Foundations of Corporate Heritage, 169-213, 2017
12017
Corporate brand
M Burghausen
Elgar Encyclopedia of Corporate Communication, 120-130, 2024
2024
Corporate heritage
M Burghausen
Elgar Encyclopedia of Corporate Communication, 89-96, 2024
2024
Corporate identity
M Burghausen
Elgar Encyclopedia of Corporate Communication, 74-82, 2024
2024
Time matters: Toward a temporal turn in corporate communication and marketing
M Burghausen
Seminar Paper given at Aarhus Business School, University of Aarhus, 1st …, 2018
2018
Making a leading UK museum: Corporate (heritage) marketing (work) as a form of aesthetic, identity and temporal work by “hybrid” stakeholders
M Burghausen, I Varda
20th Symposium of the International Corporate Identity Group (ICIG …, 2018
2018
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