| The impact of emotional arousal levels and valence on product evaluations: From regulatory goal perspective NH Choi, JM Jung, T Oyunbileg, P Yang European Journal of Marketing 50 (1/2), 78-99, 2016 | 27 | 2016 |
| A study of luxury brand consumption in Mongolia NH Choi, T Oyunbileg, T Dashsuren 국제경영리뷰 18 (3), 23-44, 2014 | 6 | 2014 |
| Interaction Effects of Arousal Level of Positive Ambient Emotion and Advertisement Type on Product Evaluation NH Choi, T Oyunbileg Asia Marketing Journal 18 (1), 3, 2016 | 4 | 2016 |
| The effect of ambient sadness on hedonic choice NH Choi, T Oyunbileg, N Tsogtbayar Journal of Distribution Science 13 (3), 11-19, 2015 | 2 | 2015 |
| The Effect of Ambient Sadness on Self-Control Dilemma T Oyunbileg, N Tsogtbayar, NH Choi 한국산업경제학회 정기학술발표대회 초록집 2014, 459-476, 2014 | | 2014 |
| Exploring Factors and Elements of Coordination between Key Account Management Units and Non-key Account Management Units: Case Study in an IT-related Machinery and System Vendor S Tonai, A Ono, K Matsuura, S Endo, Y Nakagawa, NH Choi, T Oyunbileg, ... | | |
