Peeter Verlegh
Peeter Verlegh
Other namesp.w.j. verlegh, P. Verlegh
Professor of Marketing, Vrije Universiteit (VU) Amsterdam
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A review and meta-analysis of country-of-origin research
PWJ Verlegh, JBEM Steenkamp
Journal of economic psychology 20 (5), 521-546, 1999
The firm's management of social interactions
D Godes, D Mayzlin, Y Chen, S Das, C Dellarocas, B Pfeiffer, B Libai, ...
Marketing letters 16, 415-428, 2005
Home country bias in product evaluation: the complementary roles of economic and socio-psychological motives
PWJ Verlegh
Journal of International Business Studies 38, 361-373, 2007
Country-of-origin effects in consumer processing of advertising claims
PWJ Verlegh, JBEM Steenkamp, MTG Meulenberg
international Journal of Research in Marketing 22 (2), 127-139, 2005
A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them
ML Fransen, PWJ Verlegh, A Kirmani, EG Smit
International journal of advertising 34 (1), 6-16, 2015
Consumer effects of front-of-package nutrition labeling: An interdisciplinary meta-analysis
I Ikonen, F Sotgiu, A Aydinli, PWJ Verlegh
Journal of the academy of marketing science 48, 360-383, 2020
The role of congruency and pleasantness in odor-induced taste enhancement
HNJ Schifferstein, PWJ Verlegh
Acta psychologica 94 (1), 87-105, 1996
Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response
MC Campbell, GS Mohr, PWJ Verlegh
Journal of Consumer Psychology 23 (4), 483-495, 2013
Global vs local brands: how home country bias and price differences impact brand evaluations
W Winit, G Gregory, M Cleveland, P Verlegh
International Marketing Review 31 (2), 102-128, 2014
A consumer-based taxonomy of digital customer engagement practices
AW Eigenraam, J Eelen, A Van Lin, PWJ Verlegh
Journal of Interactive Marketing 44 (1), 102-121, 2018
The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand
J Eelen, P Özturan, PWJ Verlegh
International journal of research in marketing 34 (4), 872-891, 2017
Strategies and motives for resistance to persuasion: An integrative framework
ML Fransen, EG Smit, PWJ Verlegh
Frontiers in psychology 6, 1201, 2015
Why nonprofits are easier to endorse on social media: The roles of warmth and brand symbolism
SF Bernritter, PWJ Verlegh, EG Smit
Journal of Interactive Marketing 33 (1), 27-42, 2016
Receiver responses to rewarded referrals: the motive inferences framework
PWJ Verlegh, G Ryu, MA Tuk, L Feick
Journal of the Academy of Marketing Science 41, 669-682, 2013
Language abstraction in word of mouth
GAC Schellekens, PWJ Verlegh, A Smidts
Journal of Consumer Research 37 (2), 207-223, 2010
Measuring and managing the essence of a brand personality
J Van Rekom, G Jacobs, PWJ Verlegh
Marketing letters 17, 181-192, 2006
Country-of-Origin Effects: on Consumer Product Evaluations
PWJ Verlegh
PQDT-Global, 2001
Range and number-of-levels effects in derived and stated measures of attribute importance
PWJ Verlegh, HNJ Schifferstein, DR Wittink
Marketing Letters 13, 41-52, 2002
The consumption of convenience foods: reference groups and eating situations
PWJ Verlegh, MJJM Candel
Food Quality and Preference 10 (6), 457-464, 1999
Sales and sincerity: The role of relational framing in word-of-mouth marketing
MA Tuk, PWJ Verlegh, A Smidts, DHJ Wigboldus
Journal of Consumer Psychology 19 (1), 38-47, 2009
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