Alan Wilson
Alan Wilson
Professor of Marketing, University of Strathclyde
Verified email at - Homepage
Cited by
Cited by
Services Marketing:Integrating Customer Focus Across the Firm Third European Edition
A Wilson, V Zeithaml, MJ Bitner, DD Gremler
McGraw Hill, 2016
Corporate reputation: seeking a definition
M Gotsi, AM Wilson
Corporate communications: An international journal, 2001
The role of internal branding in the delivery of employee brand promise
K Punjaisri, A Wilson
Advances in corporate branding, 91-108, 2017
Marketing research: an integrated approach 2nd edition
AM Wilson
FT Prentice Hall, 2006
Internal branding: an enabler of employees' brand‐supporting behaviours
K Punjaisri, H Evanschitzky, A Wilson
Journal of service management, 2009
Corporate reputation management:“living the brand”
M Gotsi, A Wilson
Management decision 39 (2), 99-104, 2001
Internal branding process: key mechanisms, outcomes and moderating factors
K Punjaisri, A Wilson
European journal of Marketing, 2011
Understanding organisational culture and the implications for corporate marketing
AM Wilson
European Journal of Marketing, 2001
Corporate identity: there is more to it than meets the eye
JMT Balmer, A Wilson
International Studies of Management & Organization 28 (3), 12-31, 1998
Internet based marketing research: a serious alternative to traditional research methods?
A Wilson, N Laskey
Marketing Intelligence & Planning, 2003
Developing a mobile applications customer experience model (MACE)-implications for retailers
G Mclean, K Al-Nabhani, A Wilson
Journal of Business Research 85, 325-336, 2018
Exploring the influences of internal branding on employees' brand promise delivery: implications for strengthening customer–brand relationships
K Punjaisri, A Wilson, H Evanschitzky
Journal of relationship marketing 7 (4), 407-424, 2008
The role of mystery shopping in the measurement of service performance
AM Wilson
Managing Service Quality: An International Journal, 1998
The use of mystery shopping in the measurement of service delivery
AM Wilson
Service Industries Journal 18 (3), 148-163, 1998
Shopping in the digital world: Examining customer engagement through augmented reality mobile applications
G McLean, A Wilson
Computers in Human Behavior 101, 210-224, 2019
Mystery shopping: Using deception to measure service performance
AM Wilson
Psychology & Marketing 18 (7), 721-734, 2001
Hospitality and travel: The nature and implications of user-generated content
A Wilson, H Murphy, JC Fierro
Cornell hospitality quarterly 53 (3), 220-228, 2012
Internal branding to influence employees' brand promise delivery: a case study in Thailand
K Punjaisri, A Wilson, H Evanschitzky
Journal of Service Management, 2009
Evolving the online customer experience… is there a role for online customer support?
G McLean, A Wilson
Computers in human behavior 60, 602-610, 2016
Patient co-creation activities in healthcare service delivery at the micro level: The influence of online access to healthcare information
K Osei-Frimpong, A Wilson, F Lemke
Technological Forecasting and Social Change 126, 14-27, 2018
The system can't perform the operation now. Try again later.
Articles 1–20