Srđan Zdravković
Srđan Zdravković
Bryant University - Professor of Marketing and International Business
Verified email at - Homepage
Cited by
Cited by
“What? I thought Samsung was Japanese”: accurate or not, perceived country of origin matters
P Magnusson, SA Westjohn, S Zdravkovic
International Marketing Review 28 (5), 454-472, 2011
Dimensions of fit between a brand and a social cause and their influence on attitudes
S Zdravkovic, P Magnusson, SM Stanley
International Journal of Research in Marketing 27 (2), 151-160, 2010
Breaking through the cultural clutter: A comparative assessment of multiple cultural and institutional frameworks
P Magnusson, RT Wilson, S Zdravkovic, J Xin Zhou, SA Westjohn
International Marketing Review 25 (2), 183-201, 2008
The role of cultural intelligence in marketing adaptation and export performance
P Magnusson, SA Westjohn, AV Semenov, AA Randrianasolo, ...
Journal of International Marketing 21 (4), 44-61, 2013
Technology readiness and usage: a global-identity perspective
SA Westjohn, MJ Arnold, P Magnusson, S Zdravkovic, JX Zhou
Journal of the Academy of Marketing Science 37, 250-265, 2009
The spillover effects of prototype brand transgressions on country image and related brands
P Magnusson, V Krishnan, SA Westjohn, S Zdravkovic
Journal of International Marketing 22 (1), 21-38, 2014
Enhancing brand image via sponsorship: strength of association effects
S Zdravkovic, BD Till
International Journal of Advertising 31 (1), 113-132, 2012
Meta-analysis of cultural differences: Another slice at the apple
P Magnusson, DW Baack, S Zdravkovic, KM Staub, LS Amine
International Business Review 17 (5), 520-532, 2008
Further clarification on how perceived brand origin affects brand attitude: A reply to Samiee and Usunier
P Magnusson, SA Westjohn, S Zdravkovic
International Marketing Review 28 (5), 497-507, 2011
Does country‐of‐origin matter to Generation Y?
S Zdravkovic
Young Consumers 14 (1), 89-102, 2013
An examination of the interplay between corporate social responsibility, the brand’s home country, and consumer global identification
P Magnusson, SA Westjohn, S Zdravkovic
International Marketing Review 32 (6), 663-685, 2015
Changing the face of international business education: the X-Culture project
V Taras, P Bryla, SF Gupta, A Jiménez, MS Minor, T Muth, X Ordenana, ...
AIB Insights 12 (4), 11-17, 2012
A longitudinal analysis of country image and brand origin effects
P Magnusson, S Zdravkovic, SA Westjohn
International Marketing Review 39 (4), 912-930, 2022
Expatriate consumers’ adaptations and food brand choices: A compensatory control perspective
D Miocevic, S Zdravkovic
Journal of International Marketing 28 (4), 75-89, 2020
Does MTV really do a good job of evaluating professors? An empirical test of the internet site RateMyProfessors. com
KB Murray, S Zdravkovic
Journal of Education for Business 91 (3), 138-147, 2016
Acculturation of expatriate consumers: Conditional effects of mental attachments to home country
D Miocevic, S Zdravkovic
Journal of global marketing 33 (3), 193-206, 2020
Vicarious animosity: Taking sides on provocative issues
S Zdravkovic, P Magnusson, D Miocevic, SA Westjohn
Journal of Business Research 124, 77-85, 2021
Student attitudes toward client sponsors and learning: An analysis of the effects of incorporating a client-sponsored project in an introductory marketing course
J McKay-Nesbitt, S Zdravkovic
Journal of Higher Education Theory and Practice 13 (3/4), 113-125, 2013
Cultural distance in international business: a meta-analytic review
P Magnusson, DW Baack, S Zdravkovic, K Staub
Annual Meeting of the Academy of International Business, Beijing, 2006
Exploring the chain of effects between local identity and expatriate consumers’ preference for local food brands
D Miocevic, R Brecic, S Zdravkovic
Journal of Product & Brand Management 31 (5), 718-730, 2022
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