| An empirical analysis of risk mitigation in the pharmaceutical industry supply chain: A developing‐country perspective CI Enyinda, CHN Mbah, A Ogbuehi Thunderbird International Business Review 52 (1), 45-54, 2010 | 81 | 2010 |
| Marketing-sales-service interface and social media marketing influence on B2B sales process CI Enyinda, AP Opute, A Fadahunsi, CH Mbah Journal of Business & Industrial Marketing 36 (6), 990-1009, 2021 | 60 | 2021 |
| Managing risk in pharmaceutical global supply chain outsourcing: applying analytic hierarchy process model C Enyinda, C Briggs, K Bachkar Asbbs annual conference: Lasvegas 16 (1), 2009 | 60 | 2009 |
| An empirical analysis of attributes influencing bank selection choices by customers in the UAE: The Dubai context S KHaitbaeva, AA Al-Subaiey, CI Enyinda Proceedings of the First Middle East Conference on Global Business …, 2014 | 46 | 2014 |
| An analysis of strategic supplier selection and evaluation in a generic pharmaceutical firm supply chain CI Enyinda, E Dunu, F Gebremikael Proceedings of ASBBS, Los Vegas 17 (1), 77-91, 2010 | 46 | 2010 |
| A model for quantifying strategic supplier selection: evidence from a generic pharmaceutical firm supply chain CI Enyinda, E Dunu, J Bell-Hanyes International Journal of Business, Marketing, and Decision Sciences 3 (2), 25-44, 2010 | 39 | 2010 |
| Taking counterfeits out of the pharmaceutical supply chain in Nigeria: Leveraging multilayer mitigation approach CI Enyinda, D Tolliver Journal of African Business 10 (2), 218-234, 2009 | 39 | 2009 |
| Building pharmaceutical relationship marketing and social media impact: An empirical analysis CI Enyinda, AO Ogbuehi, CH Mbah International Journal of pharmaceutical and healthcare marketing 12 (2), 198-230, 2018 | 36 | 2018 |
| Global supply chain risks management: A new battleground for gaining competitive advantage CI Enyinda, A Ogbuehi, C Briggs Proceedings of ASBBS 15 (1), 278-292, 2008 | 36 | 2008 |
| A decision support model for contractor selection in a government procurement supply chain: Evidence from an emerging market CI Enyinda, AO Ogbuehi, G Udo Journal of Management Policy and Practice 12 (7), 9-17, 2011 | 30 | 2011 |
| Modeling risk management in the pharmaceutical industry global supply chain logistics using analytic hierarchy process model CI Enyinda North Dakota State University, 2009 | 28 | 2009 |
| Sense and respond supply chain: A prescription for mitigating vulnerability in the US pharmaceutical value chain CI Enyinda, J Szmerekovsky Journal of Global Business Issues 2 (2), 95, 2008 | 25 | 2008 |
| Quantifying sources of risk in global food operations and supply chain CI Enyinda, CH Mbah Thunderbird International Business Review 59 (6), 653-661, 2017 | 24 | 2017 |
| Petroleum supply chain risk analysis in a multinational oil firm in Nigeria CI Enyinda, C Briggs, E Obuah, C Mbah Journal of Marketing Development and Competitiveness 5 (7), 37-44, 2011 | 21 | 2011 |
| Modeling enterprise risk management in operations and supply chain: A pharmaceutical firm context CI Enyinda Operations and Supply Chain management: An International Journal 11 (1), 1-12, 2017 | 20 | 2017 |
| An analytical model for healthcare supply chain risk management CI Enyinda, F Gebremikael, AO Ogbuehi African Journal of Business and Economic Research 9 (1), 13-27, 2014 | 11 | 2014 |
| Quantifying factors affecting MNE's Human Resource Management: Evidence from an emerging economy and implications for HR managers CI Enyinda, MJC Opulencia, M Misajon, G Kalyanaran Journal of Eastern European and Central Asian Research (JEECAR) 6 (1), 131-144, 2019 | 10 | 2019 |
| Managing marketing–sales–service relationship conflict in a B2B multinational firm CI Enyinda, IE Enyinda, CH Mbah, AO Ogbuehi Thunderbird International Business Review 63 (6), 719-733, 2021 | 9 | 2021 |
| Model for risk management in food logistics and supply chain CI Enyinda, NA Anaza, S Hamouri Annals of the Society for Marketing Advances 2, 276, 2013 | 8 | 2013 |
| Multi-attribute global supply chain outsourcing risk management: a sensitivity analysis approach CI Enyinda, F Gebremikael International Journal of Business and Economics Perspectives 5 (2), 16-36, 2010 | 7 | 2010 |
