| In Brands We Trust? A Multi-Category, Multi-Country Investigation of Sensitivity of Consumers’ Trust in Brands to Marketing-Mix Activities K Rajavi, T Kushwaha, JB Steenkamp Journal of Consumer Research 46 (4), 651-670, 2019 | 127 | 2019 |
| How does web personalization create value for online retailers? Lower cash flow volatility or enhanced cash flows K Kalaignanam, T Kushwaha, K Rajavi Journal of Retailing 94 (3), 265-279, 2018 | 74 | 2018 |
| The effect of over-the-top media services on piracy search: Evidence from a natural experiment S Lu, K Rajavi, I Dinner Marketing Science 40 (3), 548-568, 2021 | 32 | 2021 |
| Understanding the relationship of conflict and success in software development projects MR Basirati, M Otasevic, K Rajavi, M Böhm, H Krcmar Information and Software Technology 126, 106331, 2020 | 19 | 2020 |
| Brand equity in good and bad times: What distinguishes winners from losers in consumer packaged goods industries? K Rajavi, T Kushwaha, JBEM Steenkamp Journal of Marketing 87 (3), 472-489, 2023 | 15 | 2023 |
| Consumer trust: meta-analysis of 50 years of empirical research M Khamitov, K Rajavi, DW Huang, Y Hong Journal of Consumer Research, 2023 | 3 | 2023 |
| Semantic advisor-assisting framework to select learning materials MT Mahmoudi, F Taghiyareh, K Rajavi, F Shokri, L Khamnian 6th national and 3rd international conference of E-learning and E-teaching …, 2012 | 3 | 2012 |
| Ad expenditures and perceived quality: a replication and extension K Rajavi, DR Lehmann, KL Keller, A Golmohammadi Marketing Letters 34 (1), 161-169, 2023 | 2 | 2023 |
| HIVEing Across the US DataNets J Greenberg, C Rowell, K Rajavi, M Conway, H Lander Research Data Management Implementations Workshop, NSF/Coalition for …, 2013 | 2 | 2013 |
| A context-aware framework for semantic indexing of research papers MT Mahmoudi, F Taghiyareh, K Rajavi, MS Pirouzi International Conference on Information, Process, and Knowledge Management 4, 2012 | 2 | 2012 |
| How advertising expenditures affect consumers’ perceptions of quality: A psychology-based assessment of brand-, category-, and country-level moderators K Rajavi, DR Lehmann, KL Keller, A Golmohammadi Journal of Advertising Research 62 (4), 321-335, 2022 | 1 | 2022 |
| Essays on Brand Trust K Rajavi The University of North Carolina at Chapel Hill, 2018 | 1 | 2018 |
| Impact of Inventory Levels and Product Variety on Consumers’ Perceptions of Brands K Rajavi, S Golara, S Modaresi Available at SSRN 4793724, 2024 | | 2024 |
Tarun KushwahaProfessor of Marketing, University of WisconsinBestätigte E-Mail-Adresse bei wisc.edu
