| Brand personality and consumer behavior: strategies for building strong service brands MI Niros, YA Pollalis Journal of Marketing and Operations Management Research 2 (2), 101, 2014 | 15 | 2014 |
| Effective marketing of mobile telecom services through brand personality: Empirical evidence from Greece MI Niros, YA Pollalis, AI Niros IUP Journal of Brand Management, 2020 | 13 | 2020 |
| Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis MI Niros, A Niros, Y Pollalis, QS Ding International Marketing Review 40 (5), 1012-1034, 2023 | 10 | 2023 |
| Effects of Brand Experience on Brand Loyalty: The moderating role of Consumer Confidence M Niros, Y Pollalis 4 th International Conference on Contemporary Marketing Issues ICCMI June 22 …, 2016 | 9 | 2016 |
| Consumer Ethnocentrism Threatens Import Brands? Empirical Evidence from China and Greece and Validation of CEESCALE QS Ding, MI Niros, Y Pollalis, Y Zhou, MH Tsogas British Academy of Management Conference, 2017 | 8 | 2017 |
| European Marketing Academic Annual Conference: EMAC 2018 M Niros, QS Ding, Y Pollalis, A Niros | 5* | 2018 |
| Effective branding strategies using the CET-CC matrix in foreign markets: The Role of Consumer Ethnocentrism and Confidence on Purchase Intention M Niros, Y Pollalis, A Niros 5 th International Conference on Contemporary Marketing Issues (ICCMI) 2017 …, 2017 | 4 | 2017 |
| Effects of market orientation, strategies and actions on SMEs’ performance during fragile economic conditions I Samanta, MI Niros, YA Pollalis Archives of Business Review 8 (6), 2020 | 2 | 2020 |
| Does Consumer Ethnocentrism affect loyalty strategies of Domestic Brands? MI Niros, Y Pollalis, AI Niros 6th International Conference on Contemporary Marketing Issues (ICCMI) 2018, 2018 | 1 | 2018 |
| Antecedents of purchase intentions in growing and declining markets: empirical evidence from China and Greece Q Ding, M Niros, P Y, Y Zhou, N A 5 th International Conference on Contemporary Marketing Issues (ICCMI) 2017 …, 2017 | 1 | 2017 |
| Antecedents and Effects of App-user Satisfaction: Empirical Evidence from Greece M Niros, I Samanta, Y Pollalis, A Niros IUP Journal of Brand Management 19 (4), 2022 | | 2022 |
| Digital marketing effects on customer repurchase intentions following the pandemic. A strategic marketing analysis of customer equity dimensions M Niros, D Giannakis, A Niros Proceedings of the European Marketing Academy 51 (107224), 2022 | | 2022 |
| Effective digital loyalty strategies in services during COVID-19 pandemic: does digital adoption matter? M Niros, A Niros 10TH International Conference on Contemporary Marketing Issues, 339-344, 2022 | | 2022 |
| Do store atmosphere and playfulness matter during the ongoing pandemic crisis? M Niros, A Niros, S Omri 10TH International Conference on Contemporary Marketing Issues, 333-338, 2022 | | 2022 |
| Digital loyalty strategies during the pandemic that pay-off: empirical evidence from the Greek food market MI Niros, AI Niros Food Markets 4.0 Conference, 26, 2021 | | 2021 |
| Antecedents of corporate sustainability in a multicultural society and the globalized economy AK Zarkada, E Tzoumaka, MI Niros 6th International Conference on Contemporary Marketing Issues (ICCMI)(2018 …, 2018 | | 2018 |
Yannis A. PollalisProfessor of Strategic Management & PolicyVerified email at unipi.gr
