| New forms of luxury consumption in the sharing economy G Christodoulides, N Athwal, A Boukis, RW Semaan Journal of Business Research 137, 89-99, 2021 | 67 | 2021 |
| The influence of gender roles in the drivers of luxury consumption for women: Insights from the gulf region RW Semaan, V Lindsay, P Williams, N Ashill Journal of Retailing and Consumer Services 51, 165-175, 2019 | 48 | 2019 |
| “We don’t all see it the same way”: The biasing effects of country-of-origin and preference reversals on product evaluation RW Semaan, S Gould, CH Chao, AF Grein European Journal of Marketing, 2019 | 27 | 2019 |
| Personality trait determinants of frontline employee customer orientation and job performance: a Russian study NJ Ashill, RW Semaan, T Gibbs, A Gazley International Journal of Bank Marketing 38 (5), 1215-1234, 2020 | 21 | 2020 |
| How well will this brand work? The ironic impact of advertising disclosure of body‐image retouching on brand attitudes RW Semaan, B Kocher, S Gould Psychology & Marketing 35 (10), 766-777, 2018 | 21 | 2018 |
| Sophisticated, Iconic and Magical: A Qualitative Analysis of Brand Charisma RW Semaan, N Ashill, P Williams Journal of Retailing and Consumer Services 49 (July), 102-113, 2019 | 14 | 2019 |
| Avoiding throwing out the baby with the bathwater: Critically deconstructing contested positions on social and macromarketing in the health domain S Gould, RW Semaan Journal of Macromarketing 34 (4), 520-531, 2014 | 12 | 2014 |
| Measuring Brand Charisma: An Exploratory Study of Luxury Brand Consumers N Ashill, RW Semaan, P Williams 2018 Annual Meeting of the Decision Sciences Institute Proceedings, 1074-1093, 2019 | 9 | 2019 |
| “That Ad’S Been Retouched?–That Can Be Me!”: the Persuasive Impact of Advertising Disclosure and Body-Image Idealization RW Semaan, SJ Gould, B Kocher ACR North American Advances, 2012 | 6 | 2012 |
| Understanding organization-customer links in a service setting in Russia N Ashill, A Abuelsamen, T Gibbs, RW Semaan Journal of Retailing and Consumer Services 66, 102949, 2022 | 5 | 2022 |
| The impact of negative information on perceptions of own country products: A new perspective on country of origin and its influence on consumer behavior MC Chao, R Semaan, A Grein Academy of International Business Annual Meeting, Rio de Janeiro, RJ, 2010 | 5 | 2010 |
| I Shouldn't, Or Should I? Distinguishing Shame and Guilt in Goal Pursuit R Semaan, S Gould ACR North American Advances, 2010 | 5 | 2010 |
| Drivers of contract renewal in international B2B services: a firm-level analysis PJ Williams, MS Khan, R Semaan, ER Naumann, NJ Ashill Marketing Intelligence & Planning 35 (3), 358-376, 2017 | 4 | 2017 |
| Is honesty the best policy? the persuasive impact of disclosure and body-image idealization in digitally manipulated advertising R Semaan, B Kocher, SJ Gould 18th Annual International Conference Promoting Business Ethics, St. John's …, 2011 | 2 | 2011 |
| A typology of consumers sharing luxury services RW Semaan, A Boukis, G Christodoulides, A Papastathopoulos Journal of Strategic Marketing, 1-15, 2023 | 1 | 2023 |
| “How I think you are investing”: Gendered, social metacognitive influences on consumers’ investing perspectives S Gould, RW Semaan, L Trabold Social Influence 8 (4), 251-267, 2013 | 1 | 2013 |
| The Impact of Negative Information on Perceptions of Own Country Products: a New Perspective on Country of Origin and Its Influence on Consumer Behavior R Semaan, CH Chao, A Grein ACR North American Advances, 2011 | 1 | 2011 |
| What drives consumers towards shared luxury services? A comparison of sequential versus simultaneous sharing A Boukis, G Christodoulides, RW Semaan, A Stathopoulou Journal of Business Research 177, 114634, 2024 | | 2024 |
| Magic is something you create: the development of a luxury brand charisma scale. N Ashill, R Semaan, P Williams | | 2023 |
| Special Session: Drivers of Female Luxury Consumption in the Gulf Region: An Abstract RW Semaan, V Lindsay, P Williams, NJ Ashill Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | | 2020 |
Nicholas AshillProfessor of MarketingVerified email at vuw.ac.nz
