| Anthropomorphism of computers: Is it mindful or mindless? Y Kim, SS Sundar Computers in Human Behavior 28 (1), 241-250, 2012 | 383 | 2012 |
| Visualizing ideal self vs. actual self through avatars: Impact on preventive health outcomes Y Kim, SS Sundar Computers in Human Behavior 28 (4), 1356-1364, 2012 | 176 | 2012 |
| Why consumers hesitate to shop online: Perceived risk and product involvement on Taobao. com MC Han, Y Kim Journal of promotion management 23 (1), 24-44, 2017 | 171 | 2017 |
| Promote physical activity among college students: Using media richness and interactivity in web design Y Lu, Y Kim, XY Dou, S Kumar Computers in Human Behavior 41, 40-50, 2014 | 115 | 2014 |
| Can social networking sites be e-commerce platforms? MC Han, Y Kim Pan-Pacific Journal of Business Research 7 (1), 24, 2016 | 35 | 2016 |
| How culture and friends affect acceptance of social media commerce and purchase intentions: A comparative study of consumers in the US and China MC Han, Y Kim Journal of International Consumer Marketing 30 (5), 326-335, 2018 | 29 | 2018 |
| Me, myself, and my Avatar: The effects of avatars on users’ attitudes toward website and its ad content. Y Kim, SS Sundar Virtual Social Identity and Consumer Behavior, 141-156, 2009 | 14* | 2009 |
| Social media commerce: Town square to market square MC Han, Y Kim Pan-pacific journal of business research 8 (1), 29-46, 2017 | 6 | 2017 |
| The effect of strategic corporate social responsibility (CSR) on consumer's attitude toward the company and purchase intention Y Kim Kansas State University, 2005 | 6 | 2005 |
| Chatbot commerce: hype or revolution? MC Han, Y Kim Pan-Pacific Journal of Business Research 11 (2), 30-45, 2020 | 4 | 2020 |
| Can your avatar improve your health? The impact of avatar customization Y Kim | 4 | 2010 |
| My desired self, avatar: The impact of avatar creation on persuasion Y Kim International Journal of Virtual Communities and Social Networking (IJVCSN …, 2015 | 2 | 2015 |
| Social media and my avatar: Can the avatar influence SNS users’ attitudes toward health message? Y Kim Health Communication Research 9, 113-141, 2014 | | 2014 |
