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Marcel Paulssen
Marcel Paulssen
Professor of Marketing, Geneva School of Economics and Management
Adresse e-mail validée de unige.ch
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Values, attitudes and travel behavior: a hierarchical latent variable mixed logit model of travel mode choice
M Paulssen, D Temme, A Vij, JL Walker
Transportation 41, 873-888, 2014
3812014
Incorporating latent variables into discrete choice models—a simultaneous estimation approach using SEM software
D Temme, M Paulssen, T Dannewald
Business Research 1, 220-237, 2008
1652008
Satisfaction and repurchase behavior in a business-to-business setting: Investigating the moderating effect of manufacturer, company and demographic characteristics
M Paulssen, MM Birk
Industrial Marketing Management 36 (7), 983-997, 2007
1272007
Consciousness for fair consumption: conceptualization, scale development and empirical validation
I Balderjahn, M Peyer, M Paulssen
International Journal of Consumer Studies 37 (5), 546-555, 2013
1192013
Kausalität, Linearität, Reliabilität: Drei Dinge, die Sie nie über Strukturgleichungsmodelle wissen wollten
J Scholderer, I Balderjahn, M Paulssen
Die Betriebswirtschaft 66 (6), 640, 2006
1032006
Attachment orientations in business‐to‐business relationships
M Paulssen
Psychology & Marketing 26 (6), 507-533, 2009
1012009
Common Method Variance/Ursachen, Auswirkungen und Kontroll-möglichkeiten
D Temme, M Paulssen, L Hildebrandt
Die Betriebswirtschaft 69 (2), 123, 2009
912009
A self‐regulatory model of consideration set formation
M Paulssen, RP Bagozzi
Psychology & Marketing 22 (10), 785-812, 2005
882005
Risk as moderator of the trust-loyalty relationship
M Paulssen, R Roulet, S Wilke
European Journal of Marketing 48 (5/6), 964-981, 2014
802014
Customers’ experienced product quality: scale development and validation
RR Das Guru, M Paulssen
European Journal of Marketing 54 (4), 645-670, 2020
702020
Messung und Gestaltung der Markenpositionierung
V Trommsdorff, M Paulssen
Moderne Markenführung: Grundlagen—Innovative Ansätze—Praktische …, 2005
64*2005
Attachment security and the strength of commercial relationships: A longitudinal study
M Paulssen, S Fournier
Humboldt-Univ., Wirtschaftswiss. Fak., 2007
512007
Customer in-role and extra-role behaviours in a retail setting: The differential roles of customer-company identification and overall satisfaction
M Paulssen, J Brunneder, A Sommerfeld
European Journal of Marketing 53 (12), 2501-2529, 2019
462019
Messung und Gestaltung der Markenpositionierung
V Trommsdorff, M Paulssen
Moderne Markenführung: Grundlagen Innovative Ansätze Praktische Umsetzungen …, 2001
332001
Goal hierarchies as antecedents of market structure
M Paulssen, RP Bagozzi
Psychology & Marketing 23 (8), 689-709, 2006
322006
Integrating latent variables in discrete choice models: how higher-order values and attitudes determine consumer choice
D Temme, M Paulssen, T Dannewald
SFB 649 Discussion Paper, 2007
282007
Relational norms in customer–company relationships: Net and configurational effects
M Paulssen, A Leischnig, BS Ivens, MM Birk
Journal of Business Research 69 (12), 5866-5874, 2016
272016
Customer coping in response to relationship transgressions: An attachment theoretic approach
M Paulssen, RP Bagozzi
Handbook of brand relationships, 380-398, 2014
272014
Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
M Paulssen, R Roulet
European journal of marketing 51 (5/6), 1011-1028, 2017
232017
Messung und Gestaltung der Markenpositionierung
V Trommsdorff, M Paulssen
Moderne Markenführung: Grundlagen-Innovative Ansätze-Praktische Umsetzungen …, 2000
212000
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