Stephanie M. Noble
Stephanie M. Noble
Proffitt's Professor of Marketing
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Cited by
The influence of C2C communications in online brand communities on customer purchase behavior
MT Adjei, SM Noble, CH Noble
Journal of the Academy of Marketing Science 38 (5), 634-653, 2010
What drives college-age Generation Y consumers?
SM Noble, DL Haytko, J Phillips
Journal of business research 62 (6), 617-628, 2009
Domo arigato Mr. Roboto: Emergence of automated social presence in organizational frontlines and customers’ service experiences
J Van Doorn, M Mende, SM Noble, J Hulland, AL Ostrom, D Grewal, ...
Journal of service research 20 (1), 43-58, 2017
Drivers of local merchant loyalty: Understanding the influence of gender and shopping motives
SM Noble, DA Griffith, MT Adjei
Journal of retailing 82 (3), 177-188, 2006
Cohort segmentation: An exploration of its validity
SM Noble, CD Schewe
Journal of Business Research 56 (12), 979-987, 2003
Consumer derived utilitarian value and channel utilization in a multi-channel retail context
SM Noble, DA Griffith, MG Weinberger
Journal of Business Research 58 (12), 1643-1651, 2005
Why customers won't relate: Obstacles to relationship marketing engagement
C Ashley, SM Noble, N Donthu, KN Lemon
Journal of business research 64 (7), 749-756, 2011
Market segmentation by cohorts: the value and validity of cohorts in America and abroad
CD Schewe, SM Noble
Journal of marketing management 16 (1-3), 129-142, 2000
Relationship hindrance: why would consumers not want a relationship with a retailer?
SM Noble, J Phillips
Journal of Retailing 80 (4), 289-303, 2004
The performance implications of entrepreneurial proclivity: A dynamic capabilties approach
DA Griffith, SM Noble, Q Chen
Journal of Retailing 82 (1), 51-62, 2006
Managing rewards to enhance relational worth
JP Melancon, SM Noble, CH Noble
Journal of the Academy of Marketing Science 39 (3), 341-362, 2011
Defining moments: Segmenting by cohorts
CD Schewe, GE Meredith, SM Noble
Marketing management 9 (3), 48-53, 2000
The Future of In-Store Technology
J Nordfaldt, D Grewal, S Noble, AL Roggeveen
Journal of the Academy of Marketing Science, 2019
In-store mobile phone use and customer shopping behavior: Evidence from the field
D Grewal, CP Ahlbom, L Beitelspacher, SM Noble, J Nordfält
Journal of Marketing, 2018
Simply captivating: Understanding consumers' attitudes toward the cinema as an advertising medium
J Phillips, SM Noble
Journal of Advertising 36 (1), 81-94, 2007
When do relationships pay off for small retailers? Exploring targets and contexts to understand the value of relationship marketing
MT Adjei, DA Griffith, SM Noble
Journal of Retailing 85 (4), 493-501, 2009
Let them talk! Managing primary and extended online brand communities for success
CH Noble, SM Noble, MT Adjei
Business horizons 55 (5), 475-483, 2012
Understanding the relationships between commitment and voice: Hypotheses, empirical evidence, and directions for future research
SE Beatty, KE Reynolds, SM Noble, MP Harrison
Journal of Service Research 15 (3), 296-315, 2012
Why customers feel locked into relationships: Using qualitative research to uncover the lock-in factors
MP Harrison, SE Beatty, KE Reynolds, SM Noble
Journal of Marketing Theory and Practice 20 (4), 391-406, 2012
Accumulation versus instant loyalty programs: The influence of controlling policies on customers' commitments
SM Noble, CL Esmark, CH Noble
Journal of Business Research 67 (3), 361-368, 2014
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