Puneet Manchanda
Puneet Manchanda
Isadore and Leon Winkelman Professor, Professor of Marketing, Ross School of Business, University of
Verified email at - Homepage
Cited by
Cited by
The effect of banner advertising on internet purchasing
P Manchanda, JP Dubé, KY Goh, PK Chintagunta
Journal of Marketing Research 43 (1), 98-108, 2006
Gamification and mobile marketing effectiveness
CF Hofacker, K De Ruyter, NH Lurie, P Manchanda, J Donaldson
Journal of Interactive Marketing 34 (1), 25-36, 2016
The “shopping basket”: A model for multicategory purchase incidence decisions
P Manchanda, A Ansari, S Gupta
Marketing science 18 (2), 95-114, 1999
Asymmetric social interactions in physician prescription behavior: The role of opinion leaders
HS Nair, P Manchanda, T Bhatia
Journal of Marketing Research 47 (5), 883-895, 2010
An empirical model of advertising dynamics
JP Dubé, GJ Hitsch, P Manchanda
Quantitative marketing and economics 3, 107-144, 2005
Response modeling with nonrandom marketing-mix variables
P Manchanda, PE Rossi, PK Chintagunta
Journal of Marketing Research 41 (4), 467-478, 2004
Social dollars: The economic impact of customer participation in a firm-sponsored online customer community
P Manchanda, G Packard, A Pattabhiramaiah
Marketing Science 34 (3), 367-387, 2015
The role of targeted communication and contagion in product adoption
P Manchanda, Y Xie, N Youn
Marketing Science 27 (6), 961-976, 2008
Temporal differences in the role of marketing communication in new product categories
S Narayanan, P Manchanda, PK Chintagunta
Journal of marketing research 42 (3), 278-290, 2005
Modeling social interactions: Identification, empirical methods and policy implications
WR Hartmann, P Manchanda, H Nair, M Bothner, P Dodds, D Godes, ...
Marketing letters 19, 287-304, 2008
Marketing activity, blogging and sales
H Onishi, P Manchanda
International Journal of Research in Marketing 29 (3), 221-234, 2012
Heterogeneous learning and the targeting of marketing communication for new products
S Narayanan, P Manchanda
Marketing science 28 (3), 424-441, 2009
The effects and role of direct-to-physician marketing in the pharmaceutical industry: an integrative review
P Manchanda, E Honka
Yale J. Health Pol'y L. & Ethics 5, 785, 2005
Quantifying cross and direct network effects in online consumer-to-consumer platforms
J Chu, P Manchanda
Marketing Science 35 (6), 870-893, 2016
Measuring heterogeneous reservation prices for product bundles
K Jedidi, S Jagpal, P Manchanda
Marketing Science 22 (1), 107-130, 2003
The dynamic effect of innovation on market structure
HJ Van Heerde, CF Mela, P Manchanda
Journal of Marketing Research 41 (2), 166-183, 2004
Responsiveness of physician prescription behavior to salesforce effort: An individual level analysis
P Manchanda, PK Chintagunta
Marketing Letters 15, 129-145, 2004
Irrelevant information and mediated intertemporal choice
SMJ Van Osselaer, JW Alba, P Manchanda
Journal of Consumer Psychology 14 (3), 257-270, 2004
The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand service
S Nam, P Manchanda, PK Chintagunta
Marketing Science 29 (4), 690-700, 2010
Differences in dynamic brand competition across markets: An empirical analysis
JP Dubé, P Manchanda
Marketing Science 24 (1), 81-95, 2005
The system can't perform the operation now. Try again later.
Articles 1–20