| The importance of university web pages in selecting a higher education institution K Schimmel, D Motley, S Racic, G Marco, M Eschenfelder Research in Higher Education Journal 9, 1, 2010 | 104 | 2010 |
| Ethics, corporate social responsibility, and sustainability education in AACSB undergraduate and graduate marketing curricula: A benchmark study J Nicholls, JF Hair Jr, CB Ragland, KE Schimmel Journal of Marketing Education 35 (2), 129-140, 2013 | 88 | 2013 |
| Church marketing: Strategies for retaining and attracting members MS Webb, WB Joseph, K Schimmel, C Moberg Journal of Professional Services Marketing 17 (2), 1-16, 1998 | 72 | 1998 |
| Managerial decision making: A holistic approach JYL Forrest, J Nicholls, K Schimmel, S Liu Springer, 2020 | 39 | 2020 |
| Business-to-business relationships and sport: Using sponsorship as a critical sales event J Clark, T Lachowetz, RL Irwin, K Schimmel International Journal of Sports Marketing and Sponsorship 5 (2), 38-53, 2003 | 38 | 2003 |
| Regulating Lawyer Advertising: Public Images and the Irresistible Aristotelian Impulse WE Hornsby Jr, K Schimmel Geo. J. Legal Ethics 9, 325, 1995 | 37 | 1995 |
| Comparing Current Students to a Pre-Millennial Generation: Are They Really Different?. MA Yahr, K Schimmel Research in Higher Education Journal 20, 2013 | 34 | 2013 |
| Perceptions of college and university codes of ethics MA Yahr, LD Bryan, K Schimmel Journal of Academic and Business Ethics 2, 1, 2009 | 26 | 2009 |
| Benchmarking organizational commitment across nonprofit human services organizations in Pennsylvania KD Rutowski, JK Guiler, KE Schimmel Benchmarking: An International Journal 16 (1), 135-150, 2009 | 22 | 2009 |
| Gender differences and e-commerce behavior and perceptions K Schimmel, J Nicholls Journal of Internet Banking and Commerce 8 (1), 0306-01, 2003 | 18 | 2003 |
| Match/mismatch of the college business student service-learning experiences: Drivers of perceived attitude change, satisfaction, and future volunteering intentions J Nicholls, K Schimmel Journal of Higher Education Theory and Practice 12 (6), 91-99, 2012 | 17 | 2012 |
| Differences in selection criteria among traditional students, adult continuing education students and graduate students K Schimmel, M Eschenfelder, J Clark, G Marco, S Racic American Journal of Business Education (AJBE) 2 (5), 15-24, 2009 | 16 | 2009 |
| Segmentation based on media consumption: A better way to plan integrated marketing communications media K Schimmel, J Nicholls Journal of Applied Business Research (JABR) 21 (2), 2005 | 12 | 2005 |
| Media mix elements that motivate online shopping K Schimmel, J Nicholls Journal of Website Promotion 1 (1), 53-63, 2005 | 11 | 2005 |
| E-commerce consumer perceptions regarding on-line shopping: An empirical examination K Schimmel, J Nicholls Journal of Internet Commerce 1 (4), 23-36, 2002 | 11 | 2002 |
| Workplace cyber bullying: a research agenda K Schimmel, J Nicholls Bullying in the Workplace, 223-236, 2013 | 10 | 2013 |
| Economic security under disturbances of foreign capital K Schimmel, S Liu, J Nicholls, NA Nechval, JYL Forrest Advances in Systems Science and Applications 17 (2), 14-28, 2017 | 9 | 2017 |
| What communication methods work for sports events? An analysis of the FedEx St. Jude Classic KE Schimmel, JS Clark, R Irwin, T Lachowetz International Journal of Sport Management and Marketing 2 (3), 301-315, 2007 | 9 | 2007 |
| Attorney advertising: The link between ad cues and consumer search criteria BD Cutler, C Moberg, K Schimmel Journal of Professional Services Marketing 19 (1), 1-14, 1999 | 9 | 1999 |
| Implementing strategic marketing programs in law firms K Schimmel, TRV Davis Journal of Professional Services Marketing 11 (2), 75-93, 1995 | 9 | 1995 |
