| Communication evaluation and measurement: Skills, practices and utilization in European organizations A Zerfass, D Verčič, SC Volk Corporate communications: An international journal 22 (1), 2-18, 2017 | 109 | 2017 |
| Alignment: Explicating a key concept in strategic communication SC Volk, A Zerfass Future directions of strategic communication, 105-123, 2020 | 107 | 2020 |
| A systematic review of 40 years of public relations evaluation and measurement research: Looking into the past, the present, and future SC Volk Public Relations Review 42 (5), 962-977, 2016 | 107 | 2016 |
| How communication departments contribute to corporate success: The communications contributions framework A Zerfass, SC Volk Journal of Communication Management 22 (4), 397-415, 2018 | 71 | 2018 |
| Eine Toolbox für das Kommunikationsmanagement A Zerfaß, SC Volk Toolbox Kommunikationsmanagement: Denkwerkzeuge und Methoden für die …, 2019 | 64 | 2019 |
| How to play the game. Strategic tools for managing corporate communications and creating value for your organization SC Volk, K Berger, A Zerfaß, L Bisswanger, M Fetzer, K Köhler Communication Insights, 2017 | 55 | 2017 |
| New avenues in communication evaluation and measurement (E&M): towards a research agenda for the 2020s SC Volk, A Buhmann Journal of Communication Management 23 (3), 162-178, 2019 | 28 | 2019 |
| Management tools in corporate communication: a survey about tool use and reflections about the gap between theory and practice SC Volk, A Zerfass Journal of Communication Management 25 (1), 50-67, 2021 | 21 | 2021 |
| Employees as corporate ambassadors: A qualitative study exploring the perceived benefits and challenges from three perspectives J Brockhaus, L Dicke, P Hauck, SC Volk Joy (Advances in Public Relations and Communication Management) 5, 115-134, 2020 | 18 | 2020 |
| Comparative Communication Research: A Study of the Conceptual, Methodological, and Social Challenges of International Collaborative Studies in Communication Science SC Volk Springer VS, 2021 | 16* | 2021 |
| Strategische Ausrichtung der Unternehmenskommunikation: Zieldefinition, Alignment mit Organisationszielen und Wertbeitrag A Zerfaß, SC Volk Handbuch Unternehmenskommunikation, 1-23, 2022 | 14 | 2022 |
| Positionierung von Kommunikationsabteilungen und Kommunikatoren: Leistungsbeitrag, Rollen und Selbstverständnis SC Volk, A Zerfaß Handbuch Unternehmenskommunikation, 1-23, 2020 | 14 | 2020 |
| Aligning and linking communication with organizational goals A Zerfass, SC Volk The handbook of public sector communication, 417-434, 2020 | 12 | 2020 |
| Towards comparative research in strategic communication: A systematic analysis of cross-national studies and future directions SC Volk International Journal of Strategic Communication 11 (5), 434-453, 2017 | 11 | 2017 |
| Akzeptanz durch Transparenz? J Ebert, S Keßler, SC Volk Akzeptanz in der Medien-und Protestgesellschaft: Zur Debatte um Legitimation …, 2015 | 9 | 2015 |
| Assessing changes in the public communication of higher education institutions: A survey of leaders of Swiss universities and colleges S Fürst, SC Volk, MS Schäfer, D Vogler, I Sörensen Studies in Communication Sciences, Epub ahead of print, 2022 | 8 | 2022 |
| Measurement and evaluation: framework, methods, and critique A Buhmann, SC Volk Research handbook on strategic communication, 475-489, 2022 | 6 | 2022 |
| Kommunikationscontrolling und PR-Evaluation SC Volk, A Zerfaß Handbuch der Public Relations: Wissenschaftliche Grundlagen des beruflichen …, 2022 | 6 | 2022 |
| The boundary spanner. Which tasks are performed by communication executives? A new management tool reflects the many facets of the role A Zerfass, SC Volk Communication Director 12 (4), 78-83, 2017 | 5 | 2017 |
| Organizational and societal goals in tension? A survey of communication practitioners at Swiss higher education institutions S Fürst, SC Volk, MS Schäfer, D Vogler, I Sörensen JCOM: Journal of Science Communication 21 (07), A06, 2022 | 4 | 2022 |
Ansgar ZerfassProfessor and Chair of Strategic Communication, Leipzig UniversityBestätigte E-Mail-Adresse bei uni-leipzig.de
