Productive partnerships? Driving consumer awareness to action in CSR partnerships D Rayne, C Leckie, H McDonald Journal of Business Research 118, 49-57, 2020 | 27 | 2020 |
Promoting customer engagement behavior for green brands C Leckie, D Rayne, LW Johnson Sustainability 13 (15), 8404, 2021 | 25 | 2021 |
Assessing strategic social partnerships between professional sports teams and NPOs in Australian football D Rayne, H McDonald, C Leckie International Journal of Sports Marketing and Sponsorship 20 (3), 446-461, 2019 | 7 | 2019 |
The potential of marketing communications to protect social workers in times of crisis S Pervan, D Rayne, L Bove Journal of Strategic Marketing 30 (7), 652-666, 2022 | 3 | 2022 |
Examining corporate social responsibility awareness: An unaided recall measure D Rayne, S Pervan, H McDonald, C Leckie Journal of Consumer Behaviour 20 (5), 1129-1139, 2021 | 3 | 2021 |
From awareness to action: exploring the impact of social alliances on consumer behaviour in the sporting context D Rayne Swinburne University of Technology, 2019 | 1 | 2019 |
Understanding approaches to social partnerships-investigating target audience reactions and non-profit managers’ business practice: a mixed-methods study D Rayne, S Pervan, H McDonald, C Leckie Journal of Marketing Management 40 (1-2), 45-71, 2024 | | 2024 |
Heuristics in sport: A scoping review ND Ramanayaka, G Dickson, D Rayne Psychology of Sport and Exercise, 102589, 2023 | | 2023 |