Modeling Iso-Ahola’s motivation theory in the tourism context D Snepenger, J King, E Marshall, M Uysal Journal of travel research 45 (2), 140-149, 2006 | 474 | 2006 |
The Affect Heuristic in Early Judgments of Product Innovations J King, P Slovic Journal of Consumer Behaviour 16 (6), 411-428, 2014 | 64 | 2014 |
Extending Constructivist Perspectives on Opportunity Production Through An Incorporation of Effectual Logics M Metzger, J King Entrepreneurship Research Journal, 2015 | 29 | 2015 |
Managing the Downside Effect of a Productivity Orientation J Ye, J King Journal of Services Marketing 30 (2), 238 - 254, 2016 | 27 | 2016 |
Are you with us or against us? The role of threat and anger in sport sponsorship C Bee, J King, J Stornelli Journal of business research 124, 698-707, 2021 | 23 | 2021 |
Creative analogy as a means of articulating incongruent sponsorships R Madrigal, J King Journal of Advertising 46 (4), 521-535, 2017 | 23 | 2017 |
Look, puppies! A visual content analysis of required risk statements embedded in direct-to-consumer pharmaceutical advertising J King, L Koppenhafer, R Madrigal Journal of Public Policy & Marketing 40 (1), 45-61, 2021 | 16 | 2021 |
Improving fit perceptions for an incongruent sponsorship: Associating a sports property to a brand via analogical articulation R Madrigal, J King Journal of Business Research 124, 731-738, 2021 | 16 | 2021 |
The health halo of morality-and purity-signifying brand names C Amos, J King, S King Journal of Product & Brand Management 30 (8), 1262-1276, 2021 | 13 | 2021 |
Introduction: The Study of Sports and Events Consumer Behavior J King, LR Kahle, AG Close Consumer Behavior Knowledge for Effective Sports and Event Marketing, 35-62, 2011 | 11 | 2011 |
The Study of Sports and Events Consumer Behavior: Introduction J King, LR Kahle, AG Close. Consumer behavior knowledge for effective sports and event marketing, 1-28, 2011 | 11* | 2011 |
Drug Injury Advertising J King, EC Tippett Yale Journal of Health Policy, Law and Ethic 18 (2), 114-156, 2019 | 10 | 2019 |
Does attorney advertising influence patient perceptions of pelvic mesh? E Tippett, J King, V Lucent, S Ephraim, M Murphy, E Taff Urology 111, 65-71, 2018 | 8 | 2018 |
Improved articulation of incongruent sponsor–property partnerships using analogy J King, R Madrigal Journal of Sport Management 32 (5), 464-472, 2018 | 6 | 2018 |
Better in the (near) future: Group‐based differences in forecasting biases JS King, CC Bee European Journal of Social Psychology 50 (4), 749-765, 2020 | 2 | 2020 |
The affect heuristic in consumer evaluations JS King University of Oregon, 2011 | 2 | 2011 |
A “Clear and Conspicuous” Distraction: Coping with Incongruent Audiovisual Content in Direct-to-Consumer Advertisements J King, C Yencha, L Koppenhafer, R Madrigal Journal of Public Policy & Marketing 41 (4), 353-367, 2022 | 1 | 2022 |
Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent R Madrigal, CA Armstrong Soule, J King Journal of Advertising, 1-18, 2024 | | 2024 |
Understanding Risk Statements Within Drug Injury Advertising: An Abstract J King, E Tippett Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
EDITORIAL COMMENT REPLY E Tippett, J King, V Lucent, S Ephraim, M Murphy, E Taff UROLOGY 111, 70-71, 2018 | | 2018 |