Jan R. Landwehr
Jan R. Landwehr
Professor of Marketing, Goethe University Frankfurt
Bestätigte E-Mail-Adresse bei wiwi.uni-frankfurt.de - Startseite
Zitiert von
Zitiert von
It's got the look: The effect of friendly and aggressive “facial” expressions on product liking and sales
JR Landwehr, AL McGill, A Herrmann
Journal of marketing 75 (3), 132-146, 2011
A dual-process perspective on fluency-based aesthetics: The pleasure-interest model of aesthetic liking
LKM Graf, JR Landwehr
Personality and social psychology review 19 (4), 395-410, 2015
Product design for the long run: Consumer responses to typical and atypical designs at different stages of exposure
JR Landwehr, D Wentzel, A Herrmann
Journal of Marketing 77 (5), 92-107, 2013
Gut liking for the ordinary: Incorporating design fluency improves automobile sales forecasts
JR Landwehr, AA Labroo, A Herrmann
Marketing Science 30 (3), 416-429, 2011
When social media can be bad for you: Community feedback stifles consumer creativity and reduces satisfaction with self-designed products
C Hildebrand, G Häubl, A Herrmann, JR Landwehr
Information Systems Research 24 (1), 14-29, 2013
The effect of brand design on brand gender perceptions and brand preference
T Lieven, B Grohmann, A Herrmann, JR Landwehr, M Van Tilburg
European Journal of Marketing, 2015
It is all in the mix: The interactive effect of music tempo and mode on in-store sales
KM Knoferle, ER Spangenberg, A Herrmann, JR Landwehr
Marketing Letters, 1-13, 2012
The effect of brand gender on brand equity
T Lieven, B Grohmann, A Herrmann, JR Landwehr, M Van Tilburg
Psychology & Marketing 31 (5), 371-385, 2014
Green IS design and energy conservation: an empirical investigation of social normative feedback
CM Loock, T Staake, J Landwehr
Proceedings of the International Conference on Information Systems (ICIS), 2011
Measuring processing fluency: One versus five items
LKM Graf, S Mayer, JR Landwehr
Journal of Consumer Psychology 28 (3), 393-411, 2018
A Herrmann, JR Landwehr
Gabler 3, 579-606, 2008
The eyes have it: How a car's face influences consumer categorization and evaluation of product line extensions
SM Keaveney, A Herrmann, R Befurt, JR Landwehr
Psychology & Marketing 29 (1), 36-51, 2012
The tipping point of design: How product design and brands interact to affect consumers’ preferences
JR Landwehr, D Wentzel, A Herrmann
Psychology & Marketing 29 (6), 422-433, 2012
Aesthetic pleasure versus aesthetic interest: The two routes to aesthetic liking
LKM Graf, JR Landwehr
Frontiers in Psychology 8, 15, 2017
The influence of reference frame and population density on the effectiveness of social normative feedback on electricity consumption
CM Loock, JR Landwehr, T Staake, E Fleisch, AS Pentland
Proceedings of the International Conference on Information Systems (ICIS), 2012
Clustered Insights: Improving Eye Tracking Data Analysis using Scan Statistics
C Purucker, JR Landwehr, DE Sprott, A Herrmann
International Journal of Market Research 55 (1), 105-130, 2012
Processing fluency: An inevitable side effect of evaluative conditioning
JR Landwehr, B Golla, R Reber
Journal of Experimental Social Psychology 70, 124-128, 2017
Consumer and product face-to-face: Antecedents and consequences of spontaneous face-schema activation
L Miesler, JR Landwehr, A Herrmann, A McGill
ACR North American Advances, 2010
When Complexity is Symmetric: The Interplay of Two Core Determinants of Visual Aesthetics
S Mayer, JR Landwehr
Advances in Consumer Research 42, 608-609, 2014
Objective measures of design typicality
S Mayer, JR Landwehr
Design Studies 54, 146-161, 2018
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