Daniel Baack
Cited by
Cited by
Recall and persuasion: does creative advertising matter?
BD Till, DW Baack
Journal of advertising 34 (3), 47-57, 2005
Culture and web communications
DW Baack, N Singh
Journal of business research 60 (3), 181-188, 2007
Creativity and memory effects: Recall, recognition, and an exploration of nontraditional media
DW Baack, RT Wilson, BD Till
Journal of advertising 37 (4), 85-94, 2008
Web site adaptation: A cross-cultural comparison of US and Mexican web sites
N Singh, DW Baack
Journal of Computer-Mediated Communication 9 (4), JCMC946, 2004
Adaptation of cultural content: evidence from B2C e‐commerce firms
N Singh, V Kumar, D Baack
European Journal of Marketing, 2005
Strategic brand association maps: developing brand insight
BD Till, D Baack, B Waterman
Journal of product & brand management, 2011
Meta-analysis of cultural differences: Another slice at the apple
P Magnusson, DW Baack, S Zdravkovic, KM Staub, LS Amine
International Business Review 17 (5), 520-532, 2008
The difficulties in using a cost leadership strategy in emerging markets
DW Baack, DJ Boggs
International Journal of Emerging Markets, 2008
The effect of supply chain integration, modular production, and cultural distance on new product development: A dynamic capabilities approach
RC Parente, DW Baack, ED Hahn
Journal of International Management 17 (4), 278-290, 2011
Creativity, attention and the memory for brands: an outdoor advertising field study
RT Wilson, DW Baack, BD Till
International Journal of Advertising 34 (2), 232-261, 2015
Advertising to businesses: Does creativity matter?
DW Baack, RT Wilson, MM van Dessel, CH Patti
Industrial Marketing Management 55, 169-177, 2016
International marketing
DW Baack, EG Harris, D Baack
Sage, 2013
Confirmation bias in individual-level perceptions of psychic distance: An experimental investigation
DW Baack, D Dow, R Parente, DR Bacon
Journal of International Business Studies 46 (8), 938-959, 2015
Attracting foreign direct investment: Applying Dunning's location advantages framework to FDI advertising
RT Wilson, DW Baack
Journal of International Marketing 20 (2), 96-115, 2012
The effectiveness of legislation controlling gun usage: a holistic measure of gun control legislation
IWG Kwon, DW Baack
American Journal of Economics and Sociology 64 (2), 533-547, 2005
Culturally customizing websites for US Hispanic online consumers
N Singh, DW Baack, A Pereira, D Baack
Journal of Advertising Research 48 (2), 224-234, 2008
Improving integrated marketing communications practices: A comparison of objectives and results
CH Patti, SW Hartley, MM van Dessel, DW Baack
Journal of marketing communications 23 (4), 351-370, 2017
US Hispanic consumer e-commerce preferences: expectations and attitudes toward web content
N Singh, DW Baack, SK Kundu, C Hurtado
Journal of Electronic Commerce Research 9 (2), 162, 2008
Diverse effects of diversity: Disaggregating effects of diversity in global virtual teams
V Taras, D Baack, D Caprar, D Dow, F Froese, A Jimenez, P Magnusson
Journal of International Management 25 (4), 100689, 2019
Who benefits from multiple brand celebrity endorsements? An experimental investigation
ACH Chen, RYH Chang, A Besherat, DW Baack
Psychology & Marketing 30 (10), 850-860, 2013
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