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Daniel Baack
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Year
Recall and persuasion: does creative advertising matter?
BD Till, DW Baack
Journal of advertising 34 (3), 47-57, 2005
4932005
Culture and web communications
DW Baack, N Singh
Journal of business research 60 (3), 181-188, 2007
2352007
Creativity and memory effects: Recall, recognition, and an exploration of nontraditional media
DW Baack, RT Wilson, BD Till
Journal of advertising 37 (4), 85-94, 2008
2192008
Web site adaptation: A cross-cultural comparison of US and Mexican web sites
N Singh, DW Baack
Journal of Computer-Mediated Communication 9 (4), JCMC946, 2004
1952004
Strategic brand association maps: developing brand insight
BD Till, D Baack, B Waterman
Journal of product & brand management 20 (2), 92-100, 2011
1802011
Adaptation of cultural content: evidence from B2C e‐commerce firms
N Singh, V Kumar, D Baack
European Journal of Marketing 39 (1/2), 71-86, 2005
1792005
The difficulties in using a cost leadership strategy in emerging markets
DW Baack, DJ Boggs
International Journal of Emerging Markets 3 (2), 125-139, 2008
1252008
Creativity, attention and the memory for brands: an outdoor advertising field study
RT Wilson, DW Baack, BD Till
International Journal of Advertising 34 (2), 232-261, 2015
1242015
Advertising to businesses: Does creativity matter?
DW Baack, RT Wilson, MM van Dessel, CH Patti
Industrial Marketing Management 55, 169-177, 2016
1202016
The effect of supply chain integration, modular production, and cultural distance on new product development: A dynamic capabilities approach
RC Parente, DW Baack, ED Hahn
Journal of International Management 17 (4), 278-290, 2011
1112011
Meta-analysis of cultural differences: Another slice at the apple
P Magnusson, DW Baack, S Zdravkovic, KM Staub, LS Amine
International Business Review 17 (5), 520-532, 2008
1112008
Diverse effects of diversity: Disaggregating effects of diversity in global virtual teams
V Taras, D Baack, D Caprar, D Dow, F Froese, A Jimenez, P Magnusson
Journal of International Management 25 (4), 100689, 2019
1032019
Confirmation bias in individual-level perceptions of psychic distance: An experimental investigation
DW Baack, D Dow, R Parente, DR Bacon
Journal of International Business Studies 46, 938-959, 2015
922015
International marketing
DE Baack, B Czarnecka, DW Baack
International Marketing, 1-672, 2018
892018
Improving integrated marketing communications practices: A comparison of objectives and results
CH Patti, SW Hartley, MM van Dessel, DW Baack
Journal of marketing communications 23 (4), 351-370, 2017
682017
Attracting foreign direct investment: Applying Dunning's location advantages framework to FDI advertising
RT Wilson, DW Baack
Journal of International Marketing 20 (2), 96-115, 2012
682012
The effectiveness of legislation controlling gun usage: a holistic measure of gun control legislation
IWG Kwon, DW Baack
American Journal of Economics and Sociology 64 (2), 533-547, 2005
662005
Who benefits from multiple brand celebrity endorsements? An experimental investigation
ACH Chen, RYH Chang, A Besherat, DW Baack
Psychology & Marketing 30 (10), 850-860, 2013
602013
Culturally customizing websites for US Hispanic online consumers
N Singh, DW Baack, A Pereira, D Baack
Journal of Advertising Research 48 (2), 224-234, 2008
592008
US HISPANIC CONSUMER E-COMMERCE PREFERENCES: EXPECTATIONS AND ATTITUDES TOWARD WEB CONTENT.
N Singh, DW Baack, SK Kundu, C Hurtado
Journal of Electronic Commerce Research 9 (2), 2008
552008
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