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Ernest Cyril de Run
Ernest Cyril de Run
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Title
Cited by
Cited by
Year
Private healthcare quality: applying a SERVQUAL model
M Muhammad Butt, E Cyril de Run
International journal of health care quality assurance 23 (7), 658-673, 2010
4892010
Beliefs about the use of Instagram: An exploratory study
H Ting, WWP Ming, EC de Run, SLY Choo
International Journal of business and innovation 2 (2), 15-31, 2015
3562015
Attitudes towards offensive advertising: Malaysian Muslims' views
EC De Run, MM Butt, KS Fam, HY Jong
Journal of Islamic Marketing 1 (1), 25-36, 2010
2322010
Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product
J Teck Weng, E Cyril de Run
Asia Pacific Journal of Marketing and Logistics 25 (1), 70-101, 2013
1962013
Does transformational leadership style foster commitment to change? The case of higher education in Malaysia
MC Lo, T Ramayah, EC De Run
Procedia-Social and Behavioral Sciences 2 (2), 5384-5388, 2010
1282010
Are we baby boomers, gen X and gen Y? A qualitative inquiry into generation cohorts in Malaysia
H Ting, TY Lim, EC de Run, H Koh, M Sahdan
Kasetsart Journal of Social Sciences 39 (1), 109-115, 2018
1062018
Money donations intentions among Muslim donors: an extended theory of planned behavior model
M Kashif, EC De Run
International Journal of Nonprofit and Voluntary Sector Marketing 20 (1), 84-96, 2015
1012015
Strategic brand management for higher education institutions with graduate degree programs: empirical insights from the higher education marketing mix
WM Lim, TW Jee, EC De Run
Journal of Strategic Marketing 28 (3), 225-245, 2020
852020
Food neophobia and ethnic food consumption intention: An extension of the theory of planned behaviour
H Ting, EC De Run, JH Cheah, F Chuah
British food journal 118 (11), 2781-2797, 2016
752016
You abuse but I will stay: The combined effects of job stress, customer abuse, and emotional intelligence on employee turnover
M Kashif, E Braganca, Z Awang, E Cyril De Run
Journal of Management Development 36 (7), 899-914, 2017
652017
Attitude towards advertising: A young generation cohort’s perspective
H Ting, EC de Run
Asian Journal of Business Research ISSN 5 (1), 2015, 2015
652015
The influence of role models on young adults purchase
EC de Run, M Butt, CY Nee
Jurnal Kemanusiaan 15, 2010
632010
Intention to use Instagram by generation cohorts: The perspective of developing markets.
H Ting, EC de Run, SL Liew
Global Business & Management Research 8 (1), 2016
612016
The Reputation Quotient as a corporate reputation measurement in the Malaysian banking industry: A confirmatory factor analysis
DS Kanto, EC de Run, AH bin Md Isa
Procedia-Social and Behavioral Sciences 219, 409-415, 2016
512016
Generations X and Y attitude towards controversial advertising
H Ting
Asian Journal of Business Research 2 (2), 2012
492012
Entrepreneurial orientation of public enterprises in Malaysia
H Entebang, RT Harrison, EC de Run
Business strategy series 11 (2), 75-77, 2010
472010
New leadership, leader-member exchange and commitment to change: The case of higher education in Malaysia
MC Lo, T Ramayah, EC De Run, VM Ling
World Academy of Science, Engineering and Technology 41, 574-580, 2009
472009
Why Malaysians Join and Stay on in a Multi-Level Marketing Company.
COS Kiaw, EC de Run
ICFAI Journal of Services Marketing 5 (4), 2007
412007
Ethnically targeted advertising: views of those not targeted
E Cyril de Run
Asia Pacific Journal of Marketing and Logistics 19 (3), 265-285, 2007
402007
Young adults’ attitude towards advertising: A multi-group analysis by ethnicity
H Ting, EC Run, R Thurasamy
Revista Brasileira de Gestão de Negócios 17, 769-787, 2015
372015
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