| Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness E Tzoumaka, RH Tsiotsou, G Siomkos Journal of Marketing Communications 22 (3), 307-326, 2016 | 104 | 2016 |
| Business employability for late millennials: exploring the perceptions of generation Z students and generation X faculty AG Kyrousi, E Tzoumaka, S Leivadi Management Research Review 45 (5), 664-683, 2022 | 25 | 2022 |
| Hosting a successful metamodern party: Mixed methods management research on the web 2.0+ AK Zarkada, GG Panigyrakis, E Tzoumaka Innovative Research Methodologies in Management: Volume I: Philosophy …, 2018 | 6 | 2018 |
| Hosting a successful metamodern party: Mixed methods management research on the web 2.0+ AK Zarkada, GG Panigyrakis, E Tzoumaka Innovative Research Methodologies in Management: Volume I: Philosophy …, 2018 | 6 | 2018 |
| Towards a model of consumer engagement with celebrity brands AK Zarkada, E Tzoumaka EMAC Regional Conference, 2013 | 5 | 2013 |
| Innovative Research Methodologies in Management: Volume I: Philosophy, Measurement and Modelling L Moutinho, M Sokele Springer, 2017 | 4 | 2017 |
| He had a Meaning in my Mind E Tzoumaka, A Zarkada Unpacking Celebrity Footballer Brands. The Four International Conference on …, 2016 | 3 | 2016 |
| Recurring rural destination sport events: A study on participants’ direct spending E Tzoumaka, S Leivadi, K Kaplanidou International Journal of Financial Studies 10 (3), 78, 2022 | 2 | 2022 |
| Thou Shalt Not Consume the Rivals: Rivalry Effects on Behavioural Intentions of Sports Celebrity Brand Offerings A Zarkada, E Tzoumaka 5th International Conference on Contemporary Marketing Issues ICCMI June 21 …, 2017 | 2 | 2017 |
| The Effect of Footballer Brand Characteristics on Fans’ Ticket Purchase Intention AK Zarkada, E Tzoumaka European Marketing Academy Conference, 2015 | 2 | 2015 |
| EXPLORING SOCCER FANS’SCHEMATA REGARDING GLOBAL VS LOCAL HUMAN BRANDS A Zarkada, E Tzoumaka Global Marketing Conference, 2160-2173, 2014 | 2 | 2014 |
| Achievement-Based Celebrities as Objects & Instruments of Consumption AK Zarkada, E Tzoumaka, G Siomkos, GG Panigyrakis Academy of Marketing Conference, 2014 | 2 | 2014 |
| The Authentic Marathon Swim: Understanding Swimmers’ Experiences and Behavior in a Small-Scale Sport Tourism Event S Leivadi, E Tzoumaka International Conference of the International Association of Cultural and …, 2022 | 1 | 2022 |
| The structure, content and context of achieved celebrity brands: a study of footballers in their brandscapes A Zarkada, E Tzoumaka International Journal of Sport Management and Marketing 20 (1-2), 92-117, 2020 | 1 | 2020 |
| „He Had a Meaning in my Mind‟ Unpacking Celebrity Footballer Brands E Tzoumaka, A Zarkada 4 th International Conference on Contemporary Marketing Issues ICCMI June 22 …, 2016 | 1 | 2016 |
| To agree or not to agree? Working towards consensus under conditions of mutual respect E Tzoumaka 100 Ideas for Active Learning, 2022 | | 2022 |
| Antecedents of corporate sustainability in a multicultural society and the globalized economy AK Zarkada, E Tzoumaka, MI Niros 6th International Conference on Contemporary Marketing Issues (ICCMI)(2018 …, 2018 | | 2018 |
| He Had a Meaning in my Mind’Unpacking Celebrity Footballer Brands AK Zarkada, E Tzoumaka International Conference on Contemporary Marketing Issues, 2016 | | 2016 |
| Investigating the Role of Sport Celebrity Characteristics on Endorsement Outcomes E Tzoumaka, R Tsiotsou, G Siomkos The New Knowledge Globalization Era: Future Trends Changing Corporate and …, 0 | | |
Rodoula H. TsiotsouProfessor of Services Marketing, University of Macedonia, GreeceVerified email at uom.edu.gr
