Czellar Sandor
Czellar Sandor
Faculty of Business and Economics (HEC), University of Lausanne
Verified email at unil.ch
Title
Cited by
Cited by
Year
The importance of a general measure of brand engagement on market behavior: Development and validation of a scale
D Sprott, S Czellar, E Spangenberg
Journal of Marketing Research 46 (1), 92-104, 2009
7382009
Consumer rapport to luxury: Analyzing complex and ambivalent attitudes
B Dubois, G Laurent, S Czellar
HEC Research Papers Series, 2001
5712001
Consumer attitude toward brand extensions: an integrative model and research propositions
S Czellar
International Journal of Research in Marketing 20 (1), 97-115, 2003
5242003
Consumer segments based on attitudes toward luxury: empirical evidence from twenty countries
B Dubois, S Czellar, G Laurent
Marketing letters 16 (2), 115-128, 2005
4852005
Prestige brands or luxury brands? An exploratory inquiry on consumer perceptions
B Dubois, S Czellar
2602002
Engineering hedonic attributes to generate perceptions of luxury: Consumer perception of an everyday sound
T Lageat, S Czellar, G Laurent
Marketing Letters 14 (2), 97-109, 2003
1032003
Malleability of attitudes or malleability of the IAT?
HA Han, S Czellar, MA Olson, RH Fazio
Journal of experimental social psychology 46 (2), 286-298, 2010
932010
Self-presentational effects in the Implicit Association Test
S Czellar
Journal of Consumer Psychology 16 (1), 92-100, 2006
682006
Consumer well-being: Effects of subgoal failures and goal importance
B Devezer, DE Sprott, ER Spangenberg, S Czellar
Journal of Marketing 78 (2), 118-134, 2014
662014
Un modèle intégrateur du capital-client de la marque: une perspective psycho-cognitive
S Czellar, JE Denis
Recherche et Applications en Marketing (French Edition) 17 (1), 43-55, 2002
452002
The extended inclusion of nature in self scale
C Martin, S Czellar
Journal of Environmental Psychology 47, 181-194, 2016
382016
Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat
RL Liu, DE Sprott, ER Spangenberg, S Czellar, KE Voss
Journal of Retailing and Consumer Services 41, 90-100, 2018
362018
Consumer rapport to luxury: Analyzing complex and ambivalent attitudes (No. 736)
B Dubois, G Laurent, S Czellar
HEC Paris, 2001
312001
Les nouvelles directions de recherche en marketing: une étude comparative France-Etats-Unis 1989-1994
JE Denis, S Czellar
Ecole des Hautes Etudes Commerciales, Universite de Geneve- Papers, 1996
291996
Where do biospheric values come from? A connectedness to nature perspective
C Martin, S Czellar
Journal of Environmental Psychology 52, 56-68, 2017
262017
The effect of expertise on the relation between implicit and explicit attitude measures: An information availability/accessibility perspective
S Czellar, D Luna
Journal of Consumer Psychology 20 (3), 259-273, 2010
202010
Using partial least squares regression in marketing research
S Graber, S Czellar, JE Denis
HEC Genève, 2002
202002
The impact of perceived corporate brand values on brand preference: An exploratory empirical study
S Czellar, G Palazzo
Proceedings of the 33rd European Marketing Academy Conference, 2004
182004
Capital de marque: concepts, construits et mesures
S Czellar
Ecole des Hautes Etudes Commerciales, Universite de Geneve- Papers, 1997
161997
Engaging with brands: the influence of dispositional and situational brand engagement on customer advocacy
RL Liu, DE Sprott, ER Spangenberg, S Czellar
Customer Engagement Marketing, 269-292, 2018
122018
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