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Shijie Lu
Shijie Lu
Associate Professor of Marketing, University of Notre Dame
Verified email at nd.edu - Homepage
Title
Cited by
Cited by
Year
Do Larger Audiences Generate Greater Revenues under Pay What You Want? Evidence from a Live Streaming Platform
S Lu, D Yao, X Chen, R Grewal
Marketing Science 40 (5), 964-984, 2021
1352021
Audio mining: the role of vocal tone in persuasion
X Wang, S Lu, XI Li, M Khamitov, N Bendle
Journal of Consumer Research 48 (2), 189-211, 2021
582021
Modeling competition and its impact on paid-search advertising
S Yang, S Lu, X Lu
Marketing Science 33 (1), 134-153, 2014
512014
Do Spoilers Really Spoil? Using Topic Modeling to Measure the Effect of Spoiler Reviews on Box Office Revenue
JH Ryoo, X Wang, S Lu
Journal of Marketing 85 (2), 70-88, 2021
462021
Does Piracy Create Online Word of Mouth? An Empirical Analysis in the Movie Industry
S Lu, X Wang, N Bendle
Management Science 66 (5), 2140-2162, 2020
452020
Position Auctions with Budget Constraints: Implications for Advertisers and Publishers
S Lu, Y Zhu, A Dukes
Marketing Science 34 (6), 897-905, 2015
432015
The Effect of Over-the-Top Media Services on Piracy Search: Evidence from a Natural Experiment
S Lu, K Rajavi, I Dinner
Marketing Science 40 (3), 548-568, 2021
322021
Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising
S Lu, S Yang
Marketing Science 36 (6), 976-998, 2017
312017
Targeting Breadth in Behaviorally Targeted Display Advertising
S Lu, S Yang
Marshall School of Business Working Paper, 2015
11*2015
Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry
E Kim, MQ Ding, X Wang, S Lu
Journal of Marketing 87 (3), 428-450, 2023
92023
Immediate and enduring effects of digital badges on online content consumption and generation
S Lu, Y Xie, X Chen
International Journal of Research in Marketing 40 (1), 146-163, 2023
9*2023
The Ripple Effect of Firm-Generated Content on New Movie Releases
S Lu, I Dinner, R Grewal
Journal of Marketing Research 60 (5), 908-931, 2023
52023
Corporate political positioning and sales: Evidence from a natural experiment
K Wang, S Lu
Available at SSRN 4084106, 2022
22022
Crowding-Out in Content Monetization Under Pay What You Want: Evidence From Live Streaming
D Yao, S Lu, X Chen
Production and Operations Management, 10591478231224948, 2023
2023
Essays on Online Advertising Markets
S Lu
University of Southern California, 2015
2015
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