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Patrick Hartmann
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Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern
P Hartmann, V Apaolaza-Ibáñez
Journal of business Research 65 (9), 1254-1263, 2012
12412012
Green branding effects on attitude: functional versus emotional positioning strategies
P Hartmann, V Apaolaza Ibáñez, FJ Forcada Sainz
Marketing intelligence & planning 23 (1), 9-29, 2005
9242005
Green value added
P Hartmann, V Apaolaza Ibáñez
Marketing Intelligence & Planning 24 (7), 673-680, 2006
5072006
The impact of the COVID-19 pandemic on subjective mental well-being: The interplay of perceived threat, future anxiety and resilience
MR Paredes, V Apaolaza, C Fernandez-Robin, P Hartmann, ...
Personality and Individual Differences 170, 110455, 2021
4732021
Green advertising revisited: Conditioning virtual nature experiences
P Hartmann, V Apaolaza-Ibáñez
International Journal of Advertising 28 (4), 715-739, 2009
3322009
Antecedents of customer loyalty in residential energy markets: Service quality, satisfaction, trust and switching costs
VA Ibáñez, P Hartmann, PZ Calvo
The Service Industries Journal 26 (6), 633-650, 2006
2772006
Eat organic–Feel good? The relationship between organic food consumption, health concern and subjective wellbeing
V Apaolaza, P Hartmann, C D'souza, CM López
Food quality and preference 63, 51-62, 2018
2602018
Beyond savanna: An evolutionary and environmental psychology approach to behavioral effects of nature scenery in green advertising
P Hartmann, V Apaolaza-Ibáñez
Journal of Environmental Psychology 30 (1), 119-128, 2010
2202010
Managing customer loyalty in liberalized residential energy markets: The impact of energy branding
P Hartmann, VA Ibáñez
Energy Policy 35 (4), 2661-2672, 2007
2162007
Warm glow vs. altruistic values: How important is intrinsic emotional reward in proenvironmental behavior?
P Hartmann, M Eisend, V Apaolaza, C D'Souza
Journal of Environmental Psychology 52, 43-55, 2017
1982017
The relationship between socializing on the Spanish online networking site Tuenti and teenagers’ subjective wellbeing: The roles of self-esteem and loneliness
V Apaolaza, P Hartmann, E Medina, JM Barrutia, C Echebarria
Computers in Human Behavior 29 (4), 1282-1289, 2013
1892013
Mindfulness, compulsive mobile social media use, and derived stress: The mediating roles of self-esteem and social anxiety
V Apaolaza, P Hartmann, C D'Souza, A Gilsanz
Cyberpsychology, Behavior, and Social Networking 22 (6), 388-396, 2019
1742019
Virtual nature experiences as emotional benefits in green product consumption: The moderating role of environmental attitudes
P Hartmann, V Apaolaza-Ibáñez
Environment and behavior 40 (6), 818-842, 2008
1572008
El efecto del posicionamiento en la lealtad del cliente: Un análisis empírico para el caso de Iberdrola
P Hartmann, V Apaolaza Ibáñez, FJ Forcada Sainz
Instituto de Economía Aplicada a la Empresa de la Universidad del País Vasco, 2002
1352002
Environmental threat appeals in green advertising: The role of fear arousal and coping efficacy
P Hartmann, V Apaolaza, C D'Souza, JM Barrutia, C Echebarria
International Journal of Advertising 33 (4), 741-765, 2014
1242014
Women satisfaction with cosmetic brands: The role of dissatisfaction and hedonic brand benefits
V Apaolaza-Ibáñez, P Hartmann, S Diehl, R Terlutter
African Journal of Business Management 5 (3), 792, 2011
1202011
Organic label's halo effect on sensory and hedonic experience of wine: A pilot study
V Apaolaza, P Hartmann, C Echebarria, JM Barrutia
Journal of sensory studies 32 (1), e12243, 2017
1162017
Nature imagery in advertising Attention restoration and memory effects
P Hartmann, V Apaolaza, P Alija
International Journal of Advertising 32 (2), 183-210, 2013
1142013
Who buys counterfeit luxury brands? A meta-analytic synthesis of consumers in developing and developed markets
M Eisend, P Hartmann, V Apaolaza
Journal of International Marketing, 2017
1092017
The role of psychological empowerment in climate-protective consumer behaviour: An extension of the value-belief-norm framework
P Hartmann, V Apaolaza, C D’Souza
European Journal of Marketing 52 (1/2), 392-417, 2018
882018
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