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Citations per year
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Cited by
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Since 2019
Citations
274
241
h-index
4
4
i10-index
2
2
0
70
35
2017
2018
2019
2020
2021
2022
2023
2024
4
26
23
46
45
54
62
11
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Marta Almeyda-Ibáñez
Associate Professor of Marketing, Southwest Minnesota State University
Verified email at smsu.edu
Brand equity. destination marketing
brand management
consumer behavior
Articles
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Year
The evolution of destination branding: A review of branding literature in tourism
M Almeyda-Ibáñez, B George
Journal of Tourism, Heritage & Services Marketing (JTHSM) 3 (1), 9-17
, 2017
201
2017
Place branding in tourism: a review of theoretical approaches and management practices
M Almeyda, B George
Tourism & Management Studies 13 (4), 10-19
, 2017
56
2017
Faculty Support for Internationalization: The Case Study of a United States Based Private University.
M Almeyda, B George
European Journal of Contemporary Education 7 (1), 29-38
, 2018
9
2018
Customer-based brand equity for tourist destinations: a comparison of equities of Puerto Rico and the US Virgin Islands
M Almeyda, B George
Journal of Spatial and Organizational Dynamics 8 (2), 148-172
, 2020
8
2020
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